4hw.com.cn: Xiaomi has always been called the "price butcher" of the mobile phone industry, which is a means for Xiaomi to quickly harvest the market in the early stage. However, with the maturity of the smart phone market, the weakness of the price war has begun to highlight. After Xiaomi was "left out" by the market for some time, he began to look for differentiation, issued the world's first comprehensive screen, and opened up a new path for the smart phone industry. So for What will be the price of the upcoming millet mix 2? Let's have a look.
And the upcoming millet mix2s, which will be released on March 27, just revealed the news that there will be an 'Emperor version' -- 8 + 256gb memory combination, which is unique in the global market at present.
Before, Samsung, Huawei, apple, etc. all introduced 256gb storage specifications, but the highest memory combination was only the flagship standard of 6GB last year, and the lowest price was 7599 yuan of Samsung S9 plus released by Samsung some time ago. In terms of Millet's' fine tradition ', how much should the opportunity be priced? If you want to find a similar horizontal comparison, last year's millet mix2 has a 6 + 256gb full ceramic version, which costs 4299 yuan.
The key thing to consider now is that Xiaomi's current goal is not the same as before. If Xiaomi's market strategy in the past few years is mainly to "fight against the world", then it will naturally carry out a new strategic adjustment after the market peaked and fell into a downturn, so now Xiaomi must enter the market period of "guarding the world".
In fact, Xiaomi rose from the fourth quarter of last year. Not only did it rise 96.9% against the trend when the global market generally declined by 6.3%, but it rose 57.6% against the trend when the domestic market overall declined by 15.7%. Both of them returned to the fourth position of the two markets. What does it depend on? In addition to the known "technological innovation" and "product quality", in my opinion, Xiaomi should add another "market" fire to achieve the current market goal.
Because Lei Jun made it clear at the 2018 millet company annual meeting at the beginning of the year that it would take ten quarters to return to the first place in the domestic market. Now the market action should be to open the era of "combine harvester". Those weak small and medium-sized brands should be swept out first, and then the most powerful rivals will be dealt a fatal blow. Naturally, the configuration war of "price war" and "fever to the end" of version 2.0 will be re launched.
At present, it has been confirmed that the millet mix2s is equipped with the Qualcomm snapdragon 845 processor, which is the first batch of domestic mobile phones, with a running score of more than 270000; at the same time, it has been the representative of domestic innovation - comprehensive screen; in the preheating of these days, it has been emphasizing the AI dual camera; plus the 8 + 256gb top configuration just exposed today.
In terms of price, Xiaomi always surprises the audience. From last year's price, the price should be 3299. The price of emperor's version should be 4299 yuan. The real answer will be announced at the press conference.