Original title: Feng Timo, the first sister of Betta, was won by station B, and his head will change jobs more frequently
On the evening of December 19, online anchor Feng Timo announced her new destination - BiliBili at her birthday party.
Station B synchronized the news for the first time and announced that von Timo would log in to the platform for live broadcasting on the evening of December 23. At this time point, two and a half months have passed since von Timo stopped broadcasting from Betta.
After the last live broadcast of Betta on September 30, von Timo announced that his contract with Betta expired a week later. Subsequently, where is the new destination of the former "fish fighting sister" has always been the concern of Feng Timo fans and major live platforms.
Capital will not leave the flow idle for too long, and von Timo's contacts quickly gathered. The popular anchor with 9.84 million microblog fans, which platform he settled in, means a large wave of natural traffic.
For von Timo, station B is obviously the right destination. From hero League game anchor to music anchor, Feng Timo likes to show all kinds of talents in the live broadcasting room. Compared with the live broadcasting platform with relatively single tonality, station B has a wider variety of vertical communities, which provides more possibilities for Feng Timo.
For station B, Feng Timo coincides with his starting point in recent years. In fact, both game live and music live are the focus of station B this year.
In December 3rd, B beat Kwai Chi, fighting fish and tiger teeth, and won the exclusive broadcast copyright in three years of the League of heroes League finals in China at a price of 800 million yuan. As mentioned earlier, the League of heroes is an important part of von Timo's live broadcasting career.
In addition, in early November this year, station B announced the launch of the "music star plan", which will support music content with six resource systems. The outside world interprets this as "ten billion exposure support". At the same time, station B also launched the 'music up master training plan' to help music creation. A series of actions show the determination of station B to build a music community within the system.
In this context, the participation of Feng Timo is a good thing for both sides. However, Feng Timo did not disclose the reason why he failed to renew his contract with Betta, but for the latter, the departure of 'first sister' is undoubtedly a loss. Feng Timo started her career as a game anchor of the fish fighting hero League. She gradually found that singing could attract more fans than playing games, so she gradually changed her main business to music and her sideline to games.
After announcing the expiration of the contract with Betta, Feng Timo began to emphasize her singer identity. Now she has released many personal singles and sang theme songs for film and television. Her tiktok micro-blog was changed from 'the fish fighting hero League' to 'singer', and was recognized as singer and anchor on the shaking voice. QQ music was certified as "mainland China female singer and anchor."
Von Timo's "wait for him next" won the top ten tmea songs
As the birthplace of his career, Feng Timo is almost a business card of Betta and the only one of the four Huadan fruits of Betta. However, Feng Timo, who increasingly emphasizes his identity as a singer, obviously has a gap in the business chain of Betta.
According to the 2013 Q3 financial report, the revenue of Betta in the quarter was RMB 1.859 billion, and the net profit under non US GAAP was RMB 72.2 million, a year-on-year increase of 37%. Although the current revenue was higher than the market expectation of RMB 1.852 billion, it was lower than the Q2 revenue guideline of RMB 1.95 billion.
In contrast, the former rival tiger teeth, Q3 achieved a revenue of RMB 2.265 billion and a net profit of RMB 206 million under non-U.S. GAAP. Both indicators crushed Betta. Betta's listing was blocked. After landing in US stocks a year later than tiger teeth, its competitive advantage gradually weakened and the final situation reversed.
In addition to the old opponent tiger teeth, the new opponent is also around. On the same day, the B station took away the live broadcast rights of the league tournament, Kwai Chung announced a $3 billion financing from Tencent, and the future direction is also live broadcast, music live broadcast and so on.
At a time when the number of webcast anchor seats has been relatively stable, the two platforms eyeing the world have entered one after another to harvest the head players in the live broadcast ecological chain, which will obviously be the trend in the future.
Von Timo's move to station B may be just the beginning.