Original title: the box office of ice and snow legend 2 surpassed the total box office in the mainland only three days ago
"Snow and ice 2" began to be released in mainland China last Friday. In addition, on Saturday and Sunday, the box office of the film in the three days of its premiere weekend was 372 million yuan. Snow and ice 2 was released in mainland China in February 2014. At that time, the total box office of the film was only 298 million yuan. Now, the box office of "snow and ice 2" has surpassed the previous work in three days, which shows that the film has laid a mass foundation in the mainland, or a "little princess audience" foundation. The adult audience who went to the cinema to see the film at the premiere weekend should be under pressure, because the audience was full of 'little Aisha' wearing a long blue dress and their parents. A cinema manager smiled and said that there were 80 out of 100 young girls dressed as Aisha in the cinema this weekend.
'little Princesses' take their parents to support the box office
The box office of ice and snow 2 in the three days of its premiere weekend was 73.291 million yuan, 166.6 million yuan and 139.7 million yuan respectively. Why is the box office on Saturday and Sunday so much higher than that on premiere day? Because the 'little Princesses' are working hard.
A senior Cinema Manager told reporters that most of the people who came to see the film before the premiere day were young audiences. It was different on Saturday and Sunday. The audience structure was in the form of little girls' one drag two ', that is, one child and two adults. And many audiences with this structure choose 'top configuration' IMAX cinema! 30 million yuan of the film's premiere weekend box office came from IMAX cinema. Although this figure is not much compared with the total box office of 372 million yuan, it is already the highest opening record of foreign animated films and Disney animated films in IMAX mainland history. The film also became a box office runner up for the first weekend of IMAX's animated movie in Chinese mainland cinema, after its strong performance, after the 2019 domestic exploding animation "the devil's descend".
When the reporter watched the film at Wanda IMAX cinema last Sunday morning, the audience was full of little girls wearing Aisha skirts and their parents. The college student like male audience originally sitting in the front row of the reporter left before the opening. I don't know if it was because they couldn't stand the great pressure brought by the full 'Aisha' little princess. Several young men in the back row of the reporter joked that they had mistakenly entered the 'little princess special' and might be too noisy by the excited 'little Princesses' to concentrate on watching the film. However, in the process of watching the film, the 'little Princesses' did not make noise, but were often amused by the plot. In a play between Anna and Xuebao (no spoiler here), many little girls were crying, and their parents were busy comforting them quietly. Until the plot reversed, the little girls laughed with tears.
5-year fermentation and simultaneous release play a role
Why is the box office of ice and snow 2 so much higher than that of the previous film? This is related to the continuous' development 'of the audience of the previous work in the past five years. In the show that the reporter saw the day before yesterday, many little girls wearing Aisha skirts came to support snow and ice 2. The visual age was between 4 and 8 years old. In other words, these 'iron fans' should not be able to go to the premiere of ice and snow, and even many should not have been born.
Snow and ice premiered in North America in November 2013 and did not premiere in the mainland until February 2014. At that time, snow and ice had become a phenomenal film in many countries in the world, but due to the delayed introduction in the mainland and the people's low attention to song and dance animation, the film did not make a good box office in the mainland. However, the average box office of the film can not prevent the song "let it go" and Aisha's blue skirt from capturing the hearts of the little girls in various ways. Many little girls can hum a few words of "let it go", and then watch the strange fate of ice and snow through music and skirts, becoming fans of Aisha, Anna and Xuebao. Now snow and ice 2 is released simultaneously in China and the United States, which naturally explodes the little girls' Princess soul!
For the follow-up box office performance of ice and snow 2, cat's eye film is expected to make about 750 million yuan in the mainland. In other words, it is absolutely not a problem that the film surpassed the 486 million yuan box office of Chihiro in the mainland and became the box office champion of imported animated films this year.