Tencent advertising rollover what's the matter with Tencent advertising rollover
On the afternoon of November 13, according to netizens' feedback, an advertisement put by Audi in the circle of friends used Infiniti's video material. Tencent responded to this advertisement.
According to Tencent's advertising announcement, it was found that at 9:00 today, Tencent's advertising service providers in the automotive industry in East China's second district had misbroadcast advertising materials when docking with the advertising of Ningbo's auto circle of friends. After receiving the feedback, Tencent immediately suspended the offline advertising (suspended at 10:30, with a total exposure of 399 times and a total cost of 202 yuan)
For the loss of advertising money caused by this material error, Tencent advertising said it would bear the corresponding liability for compensation. Next, Tencent advertising will strengthen service providers and audit management, take improvement measures such as reconfirming materials and launch scenarios with relevant brands before advertising goes online, and improve the advertising audit process to avoid similar situations.