Apple's unmarketable fake news, official account, consumer good will be too bad.
In October 21st, WeChat's official account of "Gansu 6 million pounds of flower apple" is waiting for sale. The article mentioned that 'there is no market for mature apples in Lixian County, Gansu Province, and the old farmers are worried about sleeping and eating'. The article is distributed with videos and pictures, and there is a purchase link at the end of the article.
The opening remarks of the website said that on the night of October 11, they received a call for help from fruit farmers in Gansu Province, saying that the market situation this year was bad, coupled with continuous rain for nearly half a month, which delayed the best sales period of apple, and the best tasting period of apple was only the last seven days!
If you can't buy it in these seven days, the apple will lose its original commodity value because of the saccharification of the dough. It also said that you've never seen so many fruit farmers shed cold tears.
In the following pages, several photos were put up, and the sad notes of fruit farmers were added below each.
Is the content of the article true? Through enquiries, we found that the registered number of the official account was Chongyang yam Agel Ecommerce Ltd. We immediately called the Wang Zhihui, the company's head, to verify the phone.
Wang Zhihui: 'the information written in our article is true. The current situation is good. We sell some for them every day.' Hearing what Wang Zhihui said, we contacted the staff of the local agricultural and rural bureau to understand the official statement. The staff said: 'apple prices have been rising recently. How can unsalable apples rise? There is no unsalable this year. This year is a good harvest. The apple harvest is good, and the price is also very good. "
After learning about the official statement, Yinong e-commerce Co., Ltd. immediately changed its statement and said that there was no unsalable market because it was alleviated after issuing a document. Wang Zhihui: "we have also made great efforts. We are helping farmers coordinate things, including express delivery and packaging, which all need cost." By reading the historical articles of the public number, you can see that many articles have eye-catching words such as' eager for sales', 'vegetable farmers crying' and 'heavy losses'. All articles are basically a routine, and they can be as emotional as they can be. Fake unsalable, real selling and really sensational 'help home E-commerce' has long been reported by the media. This is a new marketing routine, which is taking advantage of the kindness of the public!
For the unsalable millions of apples in Gansu, we don't know the specific situation and don't comment. However, for this year's apple industry, it is a bumper harvest year, and from the perspective of recent prices, it is really not very optimistic.
A few days ago, an article about apple price made China the world's largest apple producer! CCTV Finance: Apple has fallen by 5 yuan per kilogram, and it will fall again!
The article mentioned that this year, several main apple producing areas in Shaanxi and Gansu will increase production by about 30%. At present, the monitored apple price is 8.33 yuan per kilogram, which is about 5 yuan lower than the peak of 13.49 yuan per kilogram in July. It will continue to fall in the future.
Today, # millions of apples in Gansu are unsalable # on Sina Weibo. We are concerned that Pan Shiyi also expressed his views on the apple market. He combined his actual investigation and published the real situation he learned.