Original title: India's richest man wants to challenge the global e-commerce giant--
Foreign media said that the traditional small grocery stores everywhere in Mumbai are becoming India's richest man Mukesh & middot; Ambani is a sharp weapon against global 'giants' such as Wal Mart and Amazon. The two sides are working together to seize the Indian e-commerce market in order to compete for hundreds of billions of dollars of huge business opportunities.
According to the report of the Wall Street Journal on October 13, facts have proved that millions of traditional small grocery stores named Kirana are all over India, forming a dense retail network. It is difficult for e-commerce giants and supermarket chains to defeat them and compete for a small part of the Indian middle class.
Today, Reliance Industries under Ambani has developed an affordable POS system for Kirana, which enables small grocery store owners to connect to the Internet for the first time, hoping to attack the e-commerce battlefield by breaking into the telecom market with ultra-low mobile Tariff Scheme and mobile phone price in the past.
It is reported that stores can track inventory and sales with this POS system. Reliance Industries hopes that the store will eventually rely on the group to transport inventory and place orders through its app. Reliance industries also plans to negotiate contracts with Unilever, PepsiCo and other large consumer goods enterprises on behalf of Kirana to help these grocery stores compete with e-commerce and large supermarkets that provide substantial discounts.
Ambani, chairman of Reliance Industries, said that in recent years, these energetic entrepreneurs have been unable to invest in technology and infrastructure. Reliance hopes to help improve its competitiveness through end-to-end digital and physical logistics. According to Morgan Stanley, India's e-commerce market will reach US $160 billion (US $1, about 7.1 yuan) before 2026.
It is reported that traditional Indian grocery stores have made it difficult for multinational e-commerce giants and chain hyperbusinessmen to share the huge middle-class pie. Amazon and Wal Mart's philipcat have changed their course, replacing confrontation with cooperation, hoping to take advantage of Kirana's close relationship with customers to seize new business opportunities, especially reliance industry.