Dong Mingzhu and Lei Jun start a new bet on whether Xiaomi can surpass gree in the next five years
4hw.com.cn: on August 28, Dong Mingzhu, chairman of Gree Electric Appliance, said in Beijing that the 1 billion bet with Lei Jun has ended. As a result, everyone knows that I don't want to bet with Lei Jun for another 5 years. Lei Jun, chairman of Xiaomi group, responded: 'I think I can try'. The new round of competition between the two triggered speculation in the industry about the sales of Xiaomi and gree in the next five years.
According to the Q1 financial report of Xiaomi group in 2019 released by Xiaomi, in the first quarter of 2019, Xiaomi's total revenue was 43.8 billion yuan, compared with 40.55 billion yuan previously announced by Gree Electric appliance. It is roughly estimated that in the small opening stage of Q1 in 2019, Xiaomi's revenue is more than 3 billion yuan ahead of Gree.
It is worth noting that the next five years are no more than the initial stage of Xiaomi's development. Today, with the dual engine strategy of mobile phone and aiot, Xiaomi is deeply laying out the smart home ecology and effectively extending it to everyone.
At present, Xiaomi has entered the most well-known air conditioning field of Gree, and successfully broke through the trend in the downward period of the industry with the million class shipment of Mijia air conditioner, activating a highly mature and well-defined air conditioning market. According to the total air conditioning push data released by AVC, in the first half of 2019, the domestic home air conditioning market was weak, with a retail volume of 33.7 million units, a year-on-year increase of 1.5%; Retail sales reached 113.7 billion yuan, a year-on-year decrease of 1.4%. In the face of the shrinking market, various air-conditioning giants have started a price war to form a price drain and compete for limited demand.
In the face of such a fierce competitive environment, Pacific Securities Analysis said that Mijia air conditioner is a 'tiger's mouth grabbing food'. The excellent performance of Mijia air conditioner in the first half of the year, on the one hand, proves Xiaomi's efficient business model and strong cross-border ability, on the other hand, proves that Xiaomi IOT platform and Xiaomi network have strong drainage ability, and the subversive effect of Internet smart home on traditional household appliances is obvious.
In addition, TV is also a successful case of Xiaomi in the direction of everyone's electricity. The financial report of Xiaomi in the first half of the year shows that Xiaomi's TV business maintains a strong leading position in both domestic and overseas markets. In the first half of 2019, the global shipment volume was 5.4 million units, with a year-on-year increase of 64.9%. As of June 30, 2019, the shipments of Xiaomi TV ranked first in China and top five in the world. At the same time, Xiaomi also brings the smart TV business to more overseas markets. Xiaomi smart TV has the first sales volume in the Indian smart TV market for five consecutive quarters.
Today, Xiaomi is already a listed company. The smart phone business is growing steadily against the 5g outlet, and the prosperity of smart home ecology is obvious to all. Insiders speculate that the results of the new round of engagement between Dong Mingzhu and Lei Jun may be different.