On the morning of August 28, according to foreign media reports, there is no doubt that plant-based meat substitute food has been very popular in the market, but who can think of the last time when this food caused artificial meat lovers to have the same enthusiasm as film lovers and sports shoe collectors? Today, it is so popular. Beyond meat and KFC announced that on August 27, the two companies conducted a test in a KFC restaurant in Atlanta to provide consumers with artificial meat and fried chicken, and the beyond fried chicken they prepared was snapped up in less than 5 hours. From the moment the restaurant opened, a long team 'surrounded the restaurant'. It is not easy to sell so many fried chicken in one day. The number of artificial meat fried chicken sold in this restaurant on that day is equivalent to the number of chicken rice flowers they usually sell in a week.
KFC plans to study the results of this test to determine the next step. The company may conduct a larger test or launch this artificial meat fried chicken in all restaurants around the world. KFC did not disclose their consideration criteria, but the length of the team buying artificial meat fried chicken recently is obviously not the most important indicator of the company - KFC needs to confirm that beyond fried chicken can attract consumers to buy back continuously, rather than just make consumers willing to try.
For KFC and beyond, they have ushered in an opportunity to sound the horn of artificial meat food together. If KFC successfully launches artificial meat fried chicken around the world, it will be a clear signal that plant-based meat substitutes have a wider appeal than hamburgers. At present, this kind of food is far from being popular, but it is likely to become very common in the near future. In the future, consumers will face the problem of which restaurant to eat meat free food.