What is the impact of Wuliangye's cooperation with Ali
(front row signatories: Zou Tao, vice chairman of Wuliangye Group (left), Zhong Tianhua, vice president of Alibaba Group (right) witnesses: Li Shu, chairman of Wuliangye Group (left), and Zhang Yong, CEO of Alibaba Group (right))
On August 26, Wuliangye and Alibaba signed a strategic cooperation agreement in Yibin. The two sides announced that they would cooperate extensively in new retail, digital production, supply chain financial services, enterprise information technology services and other fields to promote the digital transformation of Wuliangye.
It is reported that this cooperation between Wuliangye and Alibaba will rely on their respective advantages to cooperate in Alibaba cloud, tmall, retail, finance, digital marketing and logistics services: Alibaba cloud will support Wuliangye to build digital retail stores and production testing, and tmall and retail will expand more efficient sales channels and marketing positions for Wuliangye, Ant financial services provides Wuliangye with more efficient financial services. Rookies and nails support Wuliangye to build an intelligent logistics system and mobile office based marketing process management. At the same time, the two sides also have in-depth cooperation on brand and product marketing, Co Construction of data platform and wider digital transformation.
Li Shuguang, chairman of Wuliangye Group, said that the strategic cooperation with Alibaba is not only a close handshake between traditional industries and emerging industries, but also an important measure to accelerate the digital transformation and upgrading of Wuliangye marketing, adding impetus to Wuliangye's' secondary entrepreneurship '.
Zhang Yong, CEO of Alibaba group, believes that this cooperation is a chemical reaction between the historical national brand Wuliangye, which appeared during the Hongwu Period of the Ming Dynasty, and Alibaba, which was born after the emergence of the Internet. " In the future, every company will be an Internet company. We are willing to share Alibaba's digital capabilities over the past 20 years and bring new momentum to the future growth of our partners. "