What's the matter with Jay Chou? The whole story of Jay Chou's event
4hw.com.cn: a star who doesn't even have a microblog has recently boarded the hot search list, which has attracted many netizens who call themselves' middle-aged and elderly 'fans to make the list overnight. Only Jay Chou, who accompanies countless post-80s and post-90s youth, can do this
This is the cause of the incident
Some Douban netizens solemnly posted:
He can't even get on the super word ranking of his microblog. There are no official endorsements and forwarding comments. Concerts are generally watched by fans. Is he really so many fans?
(screenshot of watercress)
This soul torture quickly set off a heated debate
Jay Chou can be said to sit at home and search the sky
After all, on the microblog of the main battlefield of star chasing, everything is based on traffic and data: turn to praise, hit and vote, super voice ranking & hellip& hellip; It seems that only these can prove the strength of an idol.
In fact, Jay Chou is not without fans. Only the portraits of active fans show that 63.85% of them are in the age range of 25-34 years old and belong to 'old' fans. According to the sixth census data of the National Bureau of statistics, the population of the post-80s and post-90s in China is about 400 million.
Fans also wanted to quickly make a list for Jay Chou's super words, but finally found that there was no Ke Aite, because Jay Chou didn't even open Sina Weibo.
(copywriting of fans)
So what is the data?
Can the national degree be measured by data?
If you look at all kinds of list data, Jay Chou really can't spell the so-called 'flow'.
According to the 2018 list of the most commercial stars published by China business weekly, Jay Chou is not among the top 100. The top three on the list are Yang Mi, Wu Yifan and Dili Reba. Jay Chou ranked only 53rd in the business index in the first quarter of this year.
#Does Jay Chou need to do data? It # becomes soul torture. However, for fans who have 'pension', the first thing to do is to understand what is' data '.
In addition to # does Jay Chou need to do data #, # Jay Chou's fans were forced to operate # and were also promoted to a hot topic on the same day. Many 'pension' fans wailed on Weibo: 'what does it mean to do data after studying for a long time? Do you want to add anything? "
Many fans began to organize netizens to do data together, and even gave a very intuitive and clear tutorial.
(from Jay Chou Chao Hua)
In fact, the so-called data is undoubtedly the 'standard' product of the fan economy. The representational performance of wheel blog, control evaluation and super voice ranking as' traffic 'means how' hot 'the stars are, but there is also a huge water space in the virtual data.
In February this year, CCTV's news exposed the problem of "traffic fraud" of current traffic Xiaosheng. The number of views or likes that some star users get each time they publish ordinary content can easily exceed one million, ten million or even hundreds of millions. You know, the total number of users of microblog is 337 million, which is equivalent to forwarding one microblog every three people.
Nanbao Jun also reported relevant news before
How much energy is behind this star?
(click blue to view the original text)
Today's fan culture has reached an amazing level
Various unhealthy ways of chasing stars emerge one after another
The irrational pursuit of stars has seriously affected his life & DARR;
It even poses a threat to public security & DARR;
There are also many "illegitimate meals" that are too sincere ↓
For the chaos of fan culture
The people's daily also spoke
We should give full play to the positive role of 'fans' and love
From the meaning of 'fans', the so-called extreme love for stars and something has long existed: whenever the beautiful man pan an travels, he will inevitably attract old women on the street to throw fruit cars. Su Dongpo, the' National Idol ', encountered the development of star products such as' Dongpo meat', 'Dongpo cake' and 'Zizhan hat' in the Song Dynasty.
However, when we talk about fan culture today, its connotation conventionally includes the frequent interaction between fans and star idols, the formation of communities between fans and fans, the organized support of fans to "love beans", and the creation of peers based on their works. From these connotations, fans are the product of the development of contemporary mass culture, especially the entertainment industry. Without the development of mass culture, the breeding of fan culture is impossible.
Relevant data show that at present, Chinese fans are mainly post-90s and post-00s students, and entertainment star fans are the most significant in type. Fans' star chasing behavior is combined online and offline. Internet comprehensive platforms including microblog, post bar and Douban and instant messaging tools such as wechat and QQ group are the main positions for fan communication. Vertical platforms such as even flutter and Yinyue Tai have been developed.
From this perspective, fans are also heavy cultural consumers and media audiences. Fan culture has been closely connected with mass culture, media culture, consumer social culture and youth subculture. It is a window for us to observe contemporary society.
In 2005, Hunan Satellite TV launched super girl. Millions of viewers cheered for their favorite singers by editing mobile phone text messages, making fan culture eye-catching into the vision of the Chinese public.
More than ten years have passed, and today's entertainment idols such as "creation 101" have maintained their momentum, witnessing the growing scale of the mass culture industry, especially the variety entertainment industry, and the significant growth and replacement of the fan group.
Nowadays, there are more and more professional fan communities and professional fans, and the fans' involvement and initiative in the production of mass culture are becoming stronger and stronger. At the same time, the commercial potential of fans has been paid unprecedented attention, and the relationship between fan culture and fan economy is becoming closer and closer.
However, the fan culture is still blind and irrational. Especially driven and utilized by commercial interests, the fan culture is in danger of being led astray.
In particular, teenagers are the main force of fan groups. As the researchers pointed out, fan identity is a popular lifestyle and identity label of contemporary teenagers. There are many reasons behind this, such as the increase of social mobility, the change of family structure and interpersonal communication mode, the 'group loneliness' brought by the Internet, and important topics such as contemporary teenagers' ideological understanding, cultural demands and emotional structure need to be solved.
This also reminds us that we should rationally understand fan culture, carry out ideological and cultural guidance for teenagers with the help of fan culture, help teenagers establish correct values and protect the rights and interests of minors according to law. In this way, young people can find the power of example in the fan culture, obtain the driving force, and play the positive role of 'fans' and love.
Under the unremitting efforts of a group of old fans to make the list overnight
Jay Chou's super words have reached the top
This sudden
Battle between fans
What do you think?