Beijing, Shanghai and Guangzhou, China's top ten consumer cities, take the lead, lacking only Shenzhen
4hw.com.cn: in the process of expanding domestic demand in recent years, the consumption function of cities has been paid more and more attention, and the driving effect of consumption on economic development has become increasingly prominent. Cities, including Beijing and Tianjin, have made great efforts in night economy.
Recently, the Beijing Municipal Bureau of Commerce issued the measures of Beijing on Further Prospering the night economy and promoting consumption growth, which requires that by the end of 2021, a number of "night capital" landmarks, business circles and living circles with reasonable layout, standardized management, distinctive features and perfect functions should be formed in the city to meet consumer demand.
So what about the consumption power of major cities? The total retail sales of social consumer goods (hereinafter referred to as "total social consumption") is an important reference index to measure the consumption power of a city. The first financial reporter combed the relevant data of 40 major cities. In 2018, the top ten cities with the most consumption power (the top ten in total social consumption) were Shanghai, Beijing, Guangzhou, Chongqing, Wuhan, Chengdu, Shenzhen, Nanjing, Suzhou and Hangzhou. Overall, the growth rate of total social consumption in cities in North China and Northeast China has slowed down relatively.
Shanghai, Beijing and Guangzhou are among the top three provincial capitals, taking the lead
According to the data of Shanghai Municipal Bureau of statistics, in 2018, Shanghai achieved a total social consumption of 1266.869 billion yuan, an increase of 7.9% over the previous year. Among them, the retail sales without stores reached 192.599 billion yuan, an increase of 13.8%. The retail sales of online stores reached 150.670 billion yuan, an increase of 15.8%, accounting for 11.9% of the total social consumption.
Over the same period, Beijing achieved a total social consumption of 1174.77 billion yuan, an increase of 2.7%. From a national perspective, only Shanghai and Beijing have a total social consumption of more than trillion yuan, far ahead of the country. As a strong first tier city, Beijing and Shanghai are truly national central cities, with the strongest radiation driving ability to the whole country. On the other hand, the modern service industry and high-income industries in Beijing and Shanghai are the most concentrated, and there is naturally more consumption.
After Beijing and Shanghai, Guangzhou in South China ranks third with 925.6 billion yuan. It is also the next city whose total social consumption may exceed trillion. Although there is a certain gap between Guangzhou and Beijing, Shanghai and Shenzhen in the Internet and financial industries in recent years, as a millennium business capital, Guangzhou is still the center of Commerce, transportation, logistics, education and medical treatment in South China, with a large number of professional wholesale markets and a high degree of consumption center.
After the first three, Chongqing ranks fourth with a total social consumption of 877 billion yuan. However, Chongqing has a total population of more than 30 million, which is equivalent to a medium-sized province. Therefore, if only the main urban area is considered, there is still a large gap between Chongqing and Beijing, Shanghai and Guangzhou. Followed by Wuhan and Chengdu, with total social consumption of 684.39 billion yuan and 680.18 billion yuan respectively. As a first tier city, Shenzhen ranks only seventh, with a total social consumption of 616.89 billion yuan, and the gap with the leading cities still has an obvious widening trend.
Peng Peng, vice president of Guangdong Institute of structural reform, analyzed the first financial reporter that the local consumption power of a city is an important support for local consumption, but it is also very key to the consumption attraction of surrounding areas, which will greatly enlarge the scale of social consumption of the city. Hong Kong is a recognized international consumption center. Shenzhen is close to Hong Kong and it is very convenient to go shopping in and out of Hong Kong. Therefore, many local people in Shenzhen will go shopping in Hong Kong, resulting in a considerable outflow of consumption.
On the other hand, as a non provincial capital city, Shenzhen is obviously less attractive to consumption in the surrounding areas than single core provincial capitals such as Wuhan and Chengdu. Peng Peng said that Wuhan is the thoroughfare of nine provinces. Hanzheng Street has always been a famous shopping center. The professional market is very developed. Wuhan has a strong consumer attraction to the surrounding areas.
In particular, in recent years, after the high-speed railway and intercity railway networks with the provincial capital city as the central hub have been completed one after another, the consumption power has further gathered in the strong provincial capital.
An official in Ezhou City, Hubei Province told the first financial reporter that after the opening of the intercity railway in recent years, many people in Ezhou go to Wuhan on weekends, and there are especially many people shopping in Wuhan on weekends. In the future, with the completion and opening of the subway from Wuhan to Ezhou, this consumption outflow will be more obvious.
This difference in economic volume and consumption power is also reflected between Nanjing and Suzhou. Although the total GDP of Suzhou has reached 1.85 trillion yuan, while that of Nanjing is only 1.28 trillion yuan, Nanjing ranks first in the province in terms of total social consumption. In other words, the provincial capital city concentrates the best public resources such as medical treatment, education and transportation in the province. It is the consumption center of the province. There is a large gap between non provincial capital cities and provincial capital cities in the province.
Multi place force night economy
From the growth rate of total social consumption, the cities with high growth rate are mainly concentrated in the south. Among the 40 major cities counted, Quanzhou, Fuzhou, Nanchang, Wuhan and Chengdu ranked among the top five in the growth rate of total social consumption, all from the south.
In contrast, many cities with slower growth come from the north, of which the growth rate is only 1.7% in Tianjin, 2.7% in Beijing and 4.2% in Harbin. In addition to Beijing, the slowdown in the growth of total social consumption in other cities in Northeast and North China is mainly related to the decline of energy economy and the slowdown of regional economic growth in recent years.
The China Institute of new urbanization of Tsinghua University conducted relevant research on the development gap between the South and the north of China. The data show that from 2004 to 2012, the north of China experienced a period of rapid development. However, taking 2013 as the watershed, the gap between the north and the South continued to expand, and the economic proportion of the North began to decline sharply, reaching the lowest point in nearly 20 years in 2018, 38.5%.
Among them, the North-South difference of industrial structure is a key. The study points out that the 'South light and North heavy' of industrial structure and the adjustment of national industrial policy in recent years are important factors that can not be ignored. The proportion of heavy industry, traditional industry and resource-based industry in the north is significantly higher than that in the south. In contrast, in recent years, the newly increased technology industry is active in the South and lagging behind in the north.
In addition, in terms of per capita disposable income, the south is also higher than the north as a whole, and the gap tends to expand slightly. Therefore, fundamentally speaking, northern cities need to accelerate the transformation of industrial structure, accelerate the development of high-tech industries and modern service industries, and improve per capita disposable income, which is the basis and foundation for expanding consumption.
In terms of consumption activity, there is still a lot of space to dig in northern cities, among which the night economy will be an important focus. Due to climate and other factors, the night economy of northern cities is generally less active than that of the south. However, at present, major cities have made efforts in this regard.
For example, the "measures of Beijing Municipality on Further Prospering the night economy and promoting consumption growth" was officially promulgated a few days ago, launching 13 measures to "light up the night capital". It includes a series of measures such as optimizing night public transport services, lighting up night consumption scenes, launching 10 characteristic catering blocks of late night canteens, advocating the extension of business hours in commercial places, and carrying out evening promotion activities.
Since the end of last year, Tianjin has started to develop the night economy, and many night markets have opened one after another. While enriching citizens' night life, they have also released their consumption potential. In addition, Tianjin also issued the implementation opinions on accelerating the development of night economy, which has become an important focus of consumption growth in Tianjin.
In fact, not only the northern cities, but also the southern cities are making efforts to develop the night economy and build a 'night city'. Hu Gang, President of South China Urban Research Association and professor of Jinan University, analyzed that night economy is a good way to expand consumption and an important choice to promote people's exchanges. To promote night consumption, relevant departments need to do a good job in supporting. For example, the subway should be opened later, the large shopping malls should be opened later, and the lighting and social management at night should be strengthened.
On the other hand, the "several opinions on improving the consumption promotion system and mechanism and further stimulating residents' consumption potential" released last September mentioned the need to build a number of international consumption central cities. This goal has also become the direction of major cities.
Among them, in 2018, Shanghai took another solid step on the road of accelerating the construction of an international consumer city. According to the data, in 2018, there were 835 first stores of commercial retail brands in Shanghai, including more than 300 first stores of international brands, and the concentration of international retailers rose to the second place in the world. The sales of tax rebates for shopping and departure of overseas passengers account for 75% of the national total.
In addition, in June this year, the Guangzhou Academy of Social Sciences and the social sciences literature press jointly released the Guangzhou Blue Book: Guangzhou city internationalization development report (2019), which pointed out that as a regional hub city with important international influence in the global urban network, Guangzhou's urban status is constantly consolidating and continues to be promoted in the sequence of "first tier cities in the world", Maintain the third place of mainland cities. Guangzhou has the foundation to move from a general consumption city to an international consumption center city.
Hu Gang said that international consumption centers cannot blossom everywhere. In the future, they will be mainly concentrated in first tier cities, regional central cities such as Chengdu, Wuhan and Nanjing and strong second tier cities. Famous brand and high-end industries are mainly distributed in these places, and then cover and radiate most areas through these cities.