Original title: 650% windfall profits! Investigation on overseas purchasing and counterfeiting of luxury goods
When you get a so-called luxury bag purchased from Europe, it may be fake from commodities, packaging, bills to logistics bills. The actual price of these high imitation products, which seem to be of the same style and material and comparable to the workmanship of genuine products, may be only one tenth of the price of genuine products.
After recent field research and interviews, the first financial reporter learned that the strong consumer demand brought by luxury brands and their additional content makes many businesses see that purchasing high imitation luxury goods at a low price of one tenth of the genuine goods and selling them at a discount of 20% or 10% of the genuine goods can make a very high profit, which also promotes the maturity of the counterfeiting and selling industry chain. With the high imitation luxury goods flooding the market, the fake purchasing industry is also rising. With all kinds of fake bills and logistics distribution, everything looks like buying back high-end goods from abroad, and the gray profit is unimaginable.
On the other hand, factors such as the low rate of punishment and sentencing have led to a long-term confrontation between counterfeiting and selling and investigating counterfeits.
From Yiwu to Guangzhou
There are almost no small commodities that can not be bought in Yiwu. The impression of Yiwu Small Commodity City with surging crowds is actually not as lively and prosperous as expected.
One day in May, when the first financial reporter walked into zone 3 of the Trade City, which is mainly engaged in luggage and leather goods, at 9:30 a.m., he could hardly see anyone. There are many shops on both sides of the crisscross channels in the trade city. The large one is no more than 15 square meters and the small one is only about 3 square meters. The shopkeepers are basically manufacturers of luggage and leather goods. Close to 11 a.m., there were still few people in the trade city.
Zheng Daqiang, who has been in Yiwu for four years and opened five online stores on e-commerce platforms such as Taobao and pinduoduo, told China business news that for online store operators, the price of goods in the trade city is still high. After being familiar with the industry rules, online store owners basically take goods directly from manufacturers. Some people who still purchase goods from the Trade City rarely purchase on site after establishing relationships, Most shopkeepers deliver goods directly from the trade city or factory.
The first financial reporter visited the whole luggage and leather goods area and found no high imitation of luxury goods. What can be called imitation is luggage with similar shape, style and color, but far different materials and workmanship. There are many bags with similar styles and only the logo of luxury brand, but the logo shape is slightly different.
In a luggage store, the first financial reporter asked the shopkeeper Wei Fang about a bag with only LV elements displayed in the store. The other party said that it was only for wholesale, 35 yuan a piece, starting from 120 pieces. " This is what we can sell. It's not a luxury high imitation. It just looks like. With some classic elements such as old flowers, the bag looks higher. " Wei Fang told the first financial reporter that what the business city does is ordinary small commodity trade. Some businesses want to copy, and the style and logo will be different.
In another street shop, the reporter saw that the shopkeeper was selling Gucci imitation bags. At first glance, the appearance and stripes were very similar to genuine products, but after careful inspection, you will find that the details such as zipper and inner bag were handled roughly. The shopkeeper said that bags and wallets with different workmanship have different prices, ranging from hundreds of yuan to thousands of yuan.
Yu Qi, a shopkeeper selling foreign trade luggage, quietly told the first financial reporter that if you want to find a source of high imitation luxury goods, you can help pull the strings. Most high imitation luxury goods come from Guangzhou, and your uncle's family does this.
Looking thousands of miles away, Sanyuanli, in the north of Guangzhou, is one of the busiest thoroughfares in the north and south of Guangzhou, gathering nearly 30 large leather goods professional markets. A large number of leather goods are sent from here to the whole country and even all corners of the world. The annual trading volume of leather goods reached 40 billion yuan. Amid the busy traffic, there is also a huge high imitation luxury goods trading market.
A few years ago, the release of the film mission impossible brought Prada's' killer bag '. Unable to buy the bag, Bingqi decided to move to the high imitation luxury market. So she asked her friends in Guangzhou to help her start this high imitation leather bag in Sanyuanli. Finally, I bought a high imitation bag at less than one tenth of the price of the genuine one, which is not significantly different from the genuine one.
Pony is one of the many solicitors of Sanyuanli high imitation leather goods. The pony's daily trip is to walk around the subway entrances or overpasses in Sanyuanli, distribute publicity cards, and be responsible for pulling guests to various high imitation leather goods sales points. With the pace of pony, the first financial reporter came to a row of old residential buildings about one kilometer away from exit a of Sanyuanli subway station. Various stores downstairs gathered, and people sat in groups at the door. When you pass through the crowd, you will unconsciously feel that all kinds of scanning eyes' brush 'to you, as if you were at the scene of the police and bandits film in the 1990s.
'This is the & lsquo; Eyeliner ’ The investigation has been too strict recently. If the other party is not good, we can recognize it at a glance. As long as there is any trouble, these people will immediately inform the rear staff. No one here will open the door for you unless accompanied by our people. Even if you are a regular guest and come alone, no one will open the door for you. " Pony admitted.
The pony finally stopped in an old residential building with five or six floors and a building age of about 30 years, and the big iron door downstairs was closed. After the pony rang the doorbell, the iron door opened and several staff came out. They looked around warily before they let go. Up the stairs, there are different staff squatting in each corridor. After many iron doors, the reporter came to a room selling high imitation leather goods, which was also guarded by several staff. After entering, the door of the room immediately closed behind him. In a room of less than 100 square meters, high imitation leather bags of major luxury brands such as LV, Gucci and Dior are displayed everywhere. The room is divided into several compartments, and the products in each compartment have different prices.
"Now the guests are too picky and want to buy good ones, so we won't do too low-grade high imitation." The salesperson said.
In addition to leather goods, this residential building also sells high imitation accessories, perfumes, clothes, etc. these products are distributed in different rooms or floors. Everywhere, inside and outside the door, there are people guarding. Compared with 'simple and rough' Yiwu, the goods here can be described as' fighters' in imitation.
Interest chain of making and canceling leave
There is demand before there is supply. Behind such a huge high imitation luxury market, there are a large number of customers. The first financial reporter learned from many interviews that there are several types of buyers of high imitation luxury goods: one is purchasing on behalf of others; One is people who want to buy genuine products but actually buy high imitation products; There is also a person who clearly wants to buy high imitation products.
Over the years, pony has accumulated a large number of customer lists. Among these customers, there are purchasing agents and physical shopkeepers from all over the world. " Some purchasing agents do go abroad to purchase luxury goods, but not all the goods sent to customers are authentic. I have been in contact with many such purchasing agents. " Pony said.
With demand, naturally there are manufacturers producing high imitation products. The first financial reporter saw in Sanyuan that the bags displayed in the room, from materials, workmanship to accessories, seem to be no different from genuine ones. Here, as long as like as two peas, the price of the genuine 1/10 is the same, and you can get a product that looks exactly the same as the authentic product.
"We have guests here who take the goods back and sell them as genuine products. No one can tell. All of our products are genuine products that the boss bought overseas. After they came back and disassembled, they were copied in a ratio of 1:1. " A businessman in Sanyuanli said, "once the new genuine products come out, they can be imitated here in a few days. The products purchased here can be repaired if there are quality problems. We provide after-sales service."
Li Li has been selling all kinds of high imitation products for many years. She directly told the first financial reporter that doing this business requires the integrated development of production and marketing, and there is a seamless connection from cooperative factories to sales. " These factories are specialized in making bags and clothes, and some even OEM for well-known brands, so the technology is excellent. If you want to make high imitation luxury goods, you can do them, whether it's bags or clothes, but how much you do depends on how much you are willing to spend. For example, if you want to make a famous brand windbreaker at low cost, the material and workmanship are poor, and the details will be different; If you are willing to spend more, the fabric is consistent with the genuine, and it will be close to the genuine in details such as buttons and workmanship; If you spend more, the factory can specially open the mold and punch the board for you, and make almost the same products as the genuine ones. " Li Li said.
Yu Qi gave an example to the first financial reporter. For a genuine package with a price of 20000 yuan, the high imitation package is generally divided into three levels: the original, the original order and the top high imitation. The original package uses near authentic materials and accessories, and the price of each package is about 500 yuan; The original package uses the remaining materials and accessories purchased from the genuine OEM. The material of the original package is exactly the same as that of the genuine package, and the price is about 900 yuan; The top-level high imitation bags, in addition to the good materials and accessories, are better workmanship than genuine ones. The price is between 1500 yuan and 2000 yuan, which is absolutely indistinguishable from people in this industry. In other words, spend one tenth of the price of genuine products to buy bags with the same style, quality or even better quality. From the perspective of cost performance, this seems to be a perfect choice.
This is also confirmed by Li Li. Several classic LV bags are the most popular, and the price of high imitation products is basically maintained at about one tenth of the price of genuine products. For example, the price of a 14000 yuan LV bag is 1500 yuan. Li Li's price from the factory is less than 1000 yuan, so as a seller, her profit margin is nearly 100%.
Yu Qi revealed that Chanel, Gucci and LV are the three most imitated brands in the high imitation bag. These three brands are the representatives of old luxury brands. Classic models have been selling well. Making classic high imitation can make huge profits. Some relatively small luxury brands do less, and Hermes is the least high imitation among big luxury bags. " Because the unit price of genuine hermes bags is too high, and the cheapest ones are tens of thousands, the cost of purchasing genuine products back for mold opening is high, and the cheapest one of Hermes high imitation bags is thousands, and few people buy it. " Said Yu Qi.
Purchasing and logistics routines
The factory making high imitation products is the first beneficiary of the interest chain. A high imitation package salesperson told the first financial reporter that the manufacturer makes a high imitation product, the profit space is about 20% ~ 30%, and the focus of profit is on the channel. For example, middle sellers sell high imitation products at the price of one tenth of the genuine products, but because the price is lower, they can obtain a profit margin of about 100%. Next, among buyers, in addition to consumers who buy for their own use, there is also a group of people, namely purchasing on behalf of others, who are also profiteers.
Those who buy genuine products generally get about 10% commission income, such as those who study or live in Europe and America. " We guarantee that everything we buy is genuine. For example, for a 12000 yuan LV bag, the tax inclusive price of the genuine product in France is about 8000 yuan. We can't refund the tax locally. I'll increase the price by 10%