Yesterday Avenger 4 was released in Chinese mainland. As a movie series that changed its popularity, it has been a great success. The zero field has been full. In contrast, although DC has great ambitions, its positioning is not clear, and the box office performance of justice alliance is not satisfactory. For DC, opening the Chinese market still needs to strengthen the creation of the story. "
Seven days after landing in the cinema, the box office of DC's diffuse film justice alliance has reached 430 million yuan, and the cumulative box office of DC films in China has also exceeded 2.4 billion yuan. However, this achievement is far from Marvel's box office of nearly 10 billion yuan. In recent years, Marvel Universe has become more and more popular in the Chinese market. In contrast, DC expansion universe, which only really appeared in 2013, is obviously half a beat slower, but DC is not without advantages. Batman and Superman still have high awareness in China. The optimistic thing is that superheroes always lack the market. Who will be the biggest winner in the two-phase competition?
Box office:
Pioneer Marvel press DC
November is a superhero. After Marvel's Thor 3: Twilight of the gods won 720 million yuan at the box office, DC's justice alliance officially landed in the national cinema on November 17. As the fifth film of DC expanding the universe, Warner, the producer, also set the first stop of the film's global publicity in Beijing, and gathered six leading stars to appear at the premiere, It shows that Warner attaches importance to China's film market.
Data show that the box office of Justice League has exceeded 400 million yuan in China. Up to now, the cumulative box office of DC films that have landed in domestic cinemas has also exceeded 2.4 billion yuan. However, this achievement is still far from marvel. DC's expanded universe was not officially opened until the release of Superman: the body of steel in 2013, five years later than marvel.
Marvel Universe is becoming more and more popular in the Chinese market. In 2008, the first movie of Marvel film universe, iron man, was released in China. Then, superheroes such as Hulk, Thor and Captain America, as well as superhero groups such as the avenger alliance, were also moved to the big screen, which frequently triggered a movie viewing boom. According to the data, 17 Marvel Universe films have been released in China, with a cumulative box office of nearly 10 billion yuan.
Capital:
Cooperation with domestic giant companies
The film box office has been sought after repeatedly, and the proportion of Chinese audiences in the overseas box office of marvel and DC films is also increasing. Both DC and marvel have increased their layout in the Chinese market and frequently cooperated with Chinese capital.
In July this year, Marvel's parent company Disney reached a cooperation with Netease group. In the future, the two sides will also cooperate to create the first Marvel superhero cartoon in China. DC has also begun to popularize superhero comics in the Chinese market. Ames kirshen, vice president of DC Entertainment Interaction and animation, publicly said that he had found Beijing Publishing Company to start the publication of DC Comics.
In addition, the producers behind superhero films also have the presence of Chinese capital. Among the producers behind the film magic woman released this year, Wanda film and Tencent film industry. With the help of Wanda film's cinema resources and Tencent's advantages in publicity, distribution and Internet channels, magic woman won 36% of the market on the first day of release. According to the cat's eye data, the final box office of the film reached 610 million yuan.
Marvel's Iron Man 3 also chose to cooperate with Yinji media, and the final box office reached 754 million yuan, much higher than the previous films released by marvel in China. " The domestic film and television market and audience are becoming more and more mature. In addition, the current young film viewing groups have more personalized needs in entertainment choices and lack the support of Chinese capital. It is not easy for marvel and DC to quickly open the market in China. " Rao Shuguang, Secretary General of the Chinese filmmakers Association, said.