Avengers 4 is definitely the hottest and most anticipated film so far this year. As the ending of the Avengers series, many Marvel fans are waiting for the release of Avengers 4: the final battle. However, after the pre-sale of Avengers 4 movie tickets in China a few days ago, everyone found it, Within a few hours after opening the pre-sale, the ticket price of Avenger alliance 4 rose all the way, and the ticket price in many big cities even exceeded 100 yuan. Recently, the national film administration finally took action to rectify the problem of high ticket prices of alliance with the Avengers 4. The editor of this article will tell you what happened to the high price of Fulian 4 and the truth behind the high price of Fulian 4. Let's have a look.
&# 8203;&# 8203;&# 8203;&# 8203;&# 8203;&# 8203; What's the matter with the rectification of Fulian 4
The pre-sale box office of "Fu Lian 4" will exceed 200 million yuan, which has attracted the attention of the state film administration. The state film Administration issued a notice that if the ticket price is not adjusted, the cinema will not be able to play Fu Lian 4 smoothly. In many cinemas, even the ticket price of non Premiere is set at 200 ~ 400 yuan, which is much higher than the normal ticket price. Some people say that this is caused by 'high film length + high popularity', which is acceptable; Some people think that cinemas are mercenary, and excessive ticket prices will only hurt the public's enthusiasm for watching movies.
Marvel's Avengers 4: the final battle has booked the highest film box office in China this year, and the pre-sale box office has reached 400 million yuan. It can be seen that the popularity of Fulian 4. The director was very happy when he learned that the sales in mainland China were hot, but he felt unimaginable when he heard about the ticket price. It can be seen that the price increase is not marvel's meaning.
However, it is precisely because the film is too popular that some films deliberately raise the film ticket price for the sake of interests. With up to 341 film tickets, film fans have said that they 'despise Fulian 4', and the topic that Fulian 4 despised once appeared on the hot search, which also attracted the attention of the national film administration.
The online film Bureau issued a notice on the excessive ticket price of the Department's "Avenger alliance 4", requiring that the service fee of "Avenger alliance 4" should not exceed 10% (except the VIP Hall), otherwise the theater cannot download the key of "Avenger alliance 4", that is, it cannot play "Avenger alliance 4" smoothly.
In fact, the main reason for this price increase is that the service fee is too high, and the service fee does not participate in the division of the film side, all of which belong to the cinema. The notice of the film bureau also says that if the cinema does not divide the accounts according to the reasonable ticket price, the film side would rather not be shown in these cinemas.
On this issue, the media sought confirmation from the major cinema lines. The cinema lines said that they did receive an oral notice, but did not issue a document.
The film Bureau will thoroughly investigate such box office theft and will send people to inspect the ticket price. If it is found that there is box office theft in the cinema, it will not be able to show "Fulian 4". If the cinema doesn't rectify, the fans who have purchased the film will also miss the premiere. How can the cinema explain the reason why it can't release "Fulian 4" at that time?
The truth behind the rectification of Fulian 4's high price
According to online news, the film Bureau has issued a notice on the excessive fare service fee of "Avengers 4: the final battle" in some cinemas, requiring that the fare service fee of "multiple link 4" account for no more than 10% of the fare, otherwise the cinema will be restricted from downloading the key of "multiple link 4".
The release of "duplicate 4" is imminent, and the key will be downloaded on April 21. If there is no improvement before, the key cannot be downloaded temporarily. It is reported that on the 19th, the film Bureau will conduct another fare inspection. In addition to VIP Hall, the foreign side may not cooperate with cinemas with a service fee of more than 10%. Relevant people in the cinema have disclosed that they have received an oral notice.
The latest news shows that the box office of "Fu Lian 4" has exceeded 100 million. This is the first time in Chinese film history that the box office of a film broke 100 million.
According to the analysis of insiders, the price increase of "Fu Lian 4" is not all market behavior, but some cinemas want to steal the box office. " The price adjustment made by the cinema to take part by itself, refuse to pay taxes and allow the publisher to participate in account sharing is not a market behavior. Let these cinemas make rectification, not to combat the enthusiasm of cinemas, but to make the market more standardized. "
How should these studios steal the box office be rectified? At present, the cinema needs to include all the parts stolen by itself into the Sub Ledger box office, that is, participate in the Sub Ledger in the normal way. It is not clear whether additional penalties will be imposed, but as long as the above is achieved, Fulian 4 can still be screened normally.