Shandong super coffin town coffins are exported overseas and cause a sensation all over the country
4hw.com.cn: Recently, the coffin town in Heze, Shandong Province was on fire. Many people don't know that the coffins produced in this town are yuanxiao. In many overseas cities, nearly 90% of the coffins in Japan are produced here. Let's see the details below.
As early as 2017, the production team of the variety show "incredible & infin; world" of Tokyo TV station of Japan entered Heze, Shandong Province. According to the photographer of the program, the coffin 9 Chengdu bought by the Japanese came from this city. Recently, the reporter visited zhuangzhai Town, Caoxian County, a 'super town' producing coffins in Heze. Relying on high-quality Tung wood resources, the town has made a fortune by wood processing, which has attracted many enterprises to take root here. In the diversified production of Tung wood products, the town has made the coffin business particularly prosperous.
Heze Dehong Wood Products Co., Ltd., which has a history of nearly 30 years, heard the sound of machining, and lines are running at a high speed in an orderly manner. " We used to do wood processing. Inspired by our customers, we began to contact coffin production, and now we are mainly sold to Japan '. Feng Xiangyun, general manager of the company, said that the company has long organized R & D teams to visit the market in Japan to understand the preferences of local consumers, including the demands on coffin shape, pattern and quality.
"At present, our coffins account for about 25% of the Japanese market, and we plan to increase the market share to 50% in three years," said Feng Xiangyun. They set up a team in Japan to deeply study the local customs, cultural customs, market characteristics and consumption trends. For example, coffins with cherry blossom elements are launched in the cherry blossom season.
Referring to the reason why the coffin produced by the company can be recognized by Japanese consumers for a long time, Feng Xiangyun said that it relies on the quality that can stand the test and the constant pursuit of innovation. " The coffins we put into the Japanese market every year account for 25% of the new products. " Wang Jinye, director of the company's cloth coffin workshop, said that their coffin production requires refinement from the beginning of material selection. For example, the cloth used for cloth coffins cannot have any looseness and wrinkles, and the processes of blanking, forming, pressing and assembly are more refined. " The positive and negative error of the length and width of the finished coffin shall not exceed 2mm. "
According to Guo Fengshi, Secretary of the Party committee of zhuangzhai Town Committee of Cao County, as an important wood-based panel production base and Tongmu processing and export base in China, the export volume of Tongmu products in zhuangzhai town accounts for more than 70% of similar products in China. Coffin is only one of many Tongmu deep-processing products and occupies a large market share in Japan. " In the future, the town will rely on the wood processing industry to attract investment, drive innovation and build a characteristic town. "