Today, Xiaomi officially confirmed that the press conference of the new independent brand Hongmi redmi will be officially held in Beijing on January 10. Red rice brand will be independent from Xiaomi and operate as an independent brand. As for the release price of red rice redmi, let's wait and see!
Lei Jun: Hongmi focuses on cost performance and Xiaomi focuses on medium and high-end
Lei Jun also posted a microblog this morning to help red rice redmi. Lei Jun said: 'the official debut of international red rice redmi will give you a completely different feeling.' Some netizens asked why Hongmi wanted independence in the comment area of the microblog, and Lei Jun also replied to this.
Lei Jun said: 'separating Xiaomi and Hongmi and developing them in different directions can make Xiaomi brand better. Hongmi redmi focuses on the ultimate cost performance and focuses on the e-commerce market. Xiaomi focuses on medium and high-end and new retail. "
It is said that Lu Weibing, the former president of Jinli, who has just joined Xiaomi, will take over the redmi red rice brand. The relationship between red rice and Xiaomi will be similar to the glory brand operated independently by Huawei. We still have to wait for the official confirmation of the press conference on January 10. (huyajun)