Speaking of exo, it should be that no one knows. It can be said that the debut of exo is like giving fans a shot of dope, which makes them crazy. Almost every ten people around, eight and a half like exo.
Why is exo so popular? Why do so many people like exo? Is exo out of breath?
So why is exo so popular? What is the reason why exo is so popular? Let's have a look with sihai.com.
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The first reason why exo is so popular
First of all, take SM, which belongs to exo, as an example. Every year, there are auditions all over the world. The elimination rate of auditions is very high. They want to choose artists who are not only good-looking but also good-natured. If they are good-looking, they won't have many long-term support. Even if I finally got into the company, I started from the trainee.
In the career of interns, they will also face the danger of elimination due to various tests. Therefore, those who can finally become an artist are those who have experienced various tests and performed quite well. In this regard, Chinese entertainment companies are basically considering how to make their artists go fast. The less money they spend, the better the shorter the time, the better. No one else can lay a good foundation.
The second reason why exo is so popular
Almost all Korean idols start training as interns since childhood. The purpose is to cultivate them into idols. Take exo as an example, the longest time to be an intern is 7 years, and the shortest is one and a half years. And not only from the dance songs, even etiquette language courses to learn, so you can see that Korean idols are basically able to sing and dance. Most of the idols in China have not received much training, and their quality of being an idol is not as good as that of Korean companies.
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Why exo is so popular
Korean companies have a good marketing plan. Korean entertainment companies package idols from the inside to the outside from the top to the bottom. We usually describe them as "star making industry". To put it bluntly and realistically, the entertainment companies in South Korea are mainly SM companies.
It is that they regard idols as "products" that girls like to look forward to. Since they are "products", the preliminary market research is very important. They know what kind of artists girls like. Obviously, many Chinese entertainment companies fail to do this. They simply think that they are good-looking. Moreover, the definition of "good-looking" is also the top management of the company.
Why are Korean artists mainly composed of groups? This is bundling sales to maximize profits. In the words of Li Xiuman, the boss of SM company, exo12 people concentrate on various ideal types of most female students. Make use of girl students' secret love psychology to cultivate a handsome and good-looking sunny boy with no sense of distance. How to cultivate a sense of intimacy will be explained in detail next.
Why exo is so popular
In addition to the fact that YG artists have personality and seldom go to variety shows, most companies in South Korea still attach great importance to letting their own artists go on variety shows. The company's capable or popular idols will also have their own exclusive variety shows, in order to cultivate a sense of intimacy. If Europa is cold every day, he will be tired of looking good, but if he is as kind as the big boy next door, even if his face becomes miserable, his character can still retain people.
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