Sihai entertainment news: the rise of e-commerce is obvious to all. Then, what are the specific reasons for the rise of e-commerce? Let's tell you the reasons for the rise of e-commerce. With the rapid development of global economic integration and information technology, enterprises' access to means of production and the scope of product marketing are expanding day by day. At the same time, the result of modern enterprise competition makes production enterprises Industry and commercial enterprises have entered an era of meager profit, and the cost and profit of products have become very transparent.
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Reasons for the rise of e-commerce
With the rapid development of global economic integration and information technology, the ways for enterprises to obtain means of production and the scope of product marketing are expanding day by day. At the same time, the result of modern enterprise competition makes both production enterprises and commercial enterprises enter an era of meager profit, and the cost and profit of products become very transparent. Enterprises and businesses need a faster and more effective business logistics than traditional economy. E-commerce came into being in this period; e-commerce not only accelerated the integration of the world economy, but also realized the display, promotion, promotion and transaction of goods through the Internet and mobile phone.
Many people are curious about the rapid development of e-commerce in just a few years. What are the important reasons?
The rise and development of things all depend on the demand. With the continuous progress of human beings, the quality of life has also been constantly improved. From black and white TV to color TV, from color TV to LCD and HD TV, it shows that the demand for commodities is constantly improving, and the service for businesses is also constantly improving
At this stage, the requirements of human beings for commodities are as follows: good quality of goods, more varieties, lower prices, better service, faster freight transport, better service home, saving time and mind, fast and convenient, etc. In such a request, e-commerce has sprung up!
Once upon a time, watching TV after dinner was the most enjoyable thing for people. Now people's requirements for the quality of life are different, such as:
Go to the movies, go to karaoke, travel, play ball games, go to fitness, go beauty and so on. No matter what you do after dinner, these all need time. Shopping and shopping occupy a lot of time. People don't want to spend their time on shopping and shopping. They don't want to shut themselves in the house, accompany the TV, do housework, wash clothes, nag about their daily life, which makes people feel comfortable Our shopping service form, more simple and fast.
E-commerce is a great benefit to the office workers and also a great enjoyment to the beauty loving people.
Reasons for the rise of cross border E-commerce
Cross border trade e-commerce: using the advantages of existing industrial platforms and resources, explore and formulate the comprehensive service system of cross-border e-commerce, as well as the basic information standards and interface specifications related to online customs clearance, inspection and quarantine, tax refund, foreign exchange settlement, etc. involved in the import and export of cross-border e-commerce, so as to realize the standards between the departments of customs, national inspection, state tax, foreign control, and e-commerce enterprises and logistics supporting enterprises Standardized information circulation.
A survey report of the United States shows that in 2010, China accounted for 19.8% of the world's manufacturing output, higher than 19.4% of the United States.
China is still the largest manufacturing base in the world, and small and medium-sized enterprises are the most important group of manufacturing in China. According to the statistics of the Ministry of industry and information technology of the people's Republic of China, there are 449000 small and medium-sized industrial enterprises in China, accounting for 99.3% of the total number of Industrial Enterprises above Designated Size in China.
During the 12th Five Year Plan period, e-commerce has been listed as an important part of strategic emerging industries, and e-commerce will be the focus of information construction in the next stage. Accordingly, the development of small and medium-sized enterprises has been paid more attention. In the face of such favorable conditions, online foreign trade has become the general trend.
On the one hand, the traditional mode of foreign trade has restricted the development of domestic small and medium-sized enterprises, such as dependence on traditional sales, closed buyer demand, long order cycle, high exchange rate risk and low profit margin.
On the other hand, 75% of overseas purchasers plan to use the online foreign trade platform for procurement in 2010, and 84% of overseas purchasers will increase the budget of using this online procurement mode for import in the next 1-2 years. The procurement mode has gradually changed to online mode, which tends to be small order, multi frequency and customized.
E-commerce is undergoing a complete transformation from the yellow page information platform to the trading platform. The trading platform can include integrated services such as overseas promotion, transaction support, online logistics, online payment, after-sales service, credit system and dispute settlement.
The reasons of restricting the development of rural e-commerce
First, I believe you all know that the development of e-commerce cannot be separated from the network. In order to develop rural e-commerce, the first thing to solve is the difficulty of accessing the Internet in rural areas. At present, in addition to coastal cities, central cities and other economically developed rural areas, the network can basically cover. However, for those remote mountain villages, central and western cities, Yunnan, Guizhou and other mountainous areas of rural areas, the network is not accessible to them. To solve this problem, we should not rely on the common people, let alone the majority of e-commerce companies. We still have to rely on the government and the three major communication companies.
Second, it is also an urgent need to solve, and it is also an indispensable link for all e-commerce companies. It is logistics, whether it is Jingdong promoters, or rural Taobao, when they encounter the logistics problem, they all avoid talking about it. Let's first show you a data: compared with the mature market, the "last kilometer" logistics distribution problem in the current rural e-commerce market restricts the development of the industry. According to the statistics of the State Post Office, in 2015, the coverage rate of domestic express outlets in villages and towns was 48%, and nearly half of the villages and towns did not have express delivery. Postal service is the logistics company that can reach the most villages and towns in China, and its coverage rate is lower than other logistics companies. At present, the development of rural e-commerce in China is largely limited by rural logistics. Poor logistics infrastructure and few outlets in rural areas lead to poor implementation of express delivery to the countryside. The "last mile" problem is particularly obvious, and users still need to pick up the goods themselves through long distance. Obviously, these seriously restrict the enthusiasm of rural online shopping.
Third, with the pull of more and more rural e-commerce, the development of rural e-commerce is growing day by day, which leads to the shortage of talents due to the rapid development of rural e-commerce. Although more and more young people are leaving big cities and returning to rural areas to start businesses, they still know too little about rural e-commerce. The cultivation of rural e-commerce talents is also a major problem. There are products, networks and logistics. In today's rapidly developed network society, one of the factors restricting the development of rural e-commerce is that they do not understand marketing and promotion packaging. Yao Guanghai, Secretary of the Party committee of China international e-commerce center, pointed out that on the whole, China's rural e-commerce development is still in its infancy, the main body of the market is not perfect, the distribution infrastructure is lagging behind, the development environment is not perfect, and there is also a serious shortage of talents.
Fourth, there is also a perhaps we all know, is the awareness of farmers online shopping online sales. The main reason lies in the backwardness of farmers' consciousness and concept: they are not familiar with the Internet, do not know about online shopping, and do not believe in online shopping. It takes a long time to educate farmers about their online shopping awareness. Therefore, Jingdong has introduced rural extension workers, and rural Taobao has established rural service stations, including the recently popular rural e-commerce 'farmer uncle'. They also use service station administrators to carry out farmers' education.
Of course, in addition to the above four points, there are many other factors restricting the development of rural e-commerce. Including: the establishment of brand, the processing of agricultural products, the effective date of agricultural products, etc., are some problems that need to be solved. With the joint efforts of the government and e-commerce giants, rural e-commerce is gradually ushering in a period of rapid development. However, in the view of many experts, the overall development of rural e-commerce in China is still facing some difficulties. Due to the different scenarios of rural e-commerce, the starting point is low, and the conditions in different regions are different, the development difficulty is different. Fortunately, with the help of policies, rural e-commerce is heating up. Various agricultural related e-commerce policies will be further implemented, rural e-commerce will enter a new period of development, and rural people will have more welfare.