1 packaging
Wang Baocai is a countryman, but his name is Wang Shengyi instead of Wang Baocai. Speaking of his story, I'd like to tell you.
Wang Baocai has been a tailor since he was a child. His skills are superb. The clothes he makes are fit and generous, meticulous stitches and threads, coordinated collocation and beautiful style. People in the village like to let him make clothes and praise him as the "king of clothes". Wang Baocai also likes reading. Every time he makes a dress, he will use some words to describe its meaning, which makes people feel more valuable. Moreover, he is kind and honest. Therefore, the villagers reminded him, "Baocai, why don't you go to the city for development, a person with technology and culture like you? Take your clothes and show them. You can definitely make a fortune! "
This really reminded Wang Baocai that he didn't sleep that night. He imagined that he was making a lot of money in the city. He couldn't help laughing secretly. He decided to go to the city early tomorrow morning.
The next morning, as soon as the rooster crowed, he got up, took some previously designed clothes drawings, and got up and went to the city. These drawings he took were once popular clothing styles. His heart was full of hope and he kept humming a tune.
When he arrived in the city, he found a large garment factory through inquiry. He said to the guard, "I'd like to meet your factory director. I have some clothes with unusual styles. Please convey them to me." The guard looked at him up and down, then sneered, picked up the phone, and soon said to him, "I don't think the factory director will appreciate what good styles you can have in your countryside. You go in! " With the joy of the capital, Wang Baocai looked around and thought that I would have such a factory in the future. He opened the door of the factory director's office. The factory director smiled because Wang Baocai didn't wear any good clothes when he came to the city. He only wore the clothes he usually wears at home. The factory director looked down on him. The factory director asked, "what's your name?"“ My name is Wang Baocai. " The factory director laughed“ The name of good soil! " Baocai was a little angry, but he thought he was a educated man after all, so he immediately returned to calm and took the drawings to the factory director with both hands, hoping that this could change the factory director's view. But the factory director looked at it and said, "how can people in our city wear your rural clothes? I think you'd better take them back!" Wang Baocai was even more angry. He slammed the door and left. I wanted to stand out once, but I failed.
When he got home, he didn't give up his ideal and rushed out several beautiful clothes overnight. Instead, he wanted to see how bad the clothes made by countrymen were. He wanted to let people know that the clothes made by Wang Baocai were the best. The clothes were ready, but he thought hard about his name for several days. He looked it up in the dictionary and was ready to change his name to prevent others from laughing. Finally, he decided to call Wang Shengyi“ "Yi" is homonymous with "Yi".
A few days later, he decided to go to the city for the second time. This time he was different from the last time. He looked very handsome in his own clothes. His hair was well combed and he was going to break into the world with a pair of black sunglasses.
This time he went to the factory, but the guard didn't recognize him, and the factory director didn't recognize him. He praised his clothes and said, "it's wonderful, it's wonderful! Who can make such beautiful clothes? Now I'm going to hang them in the clothing store and buy them. They will sell at a good price. In my opinion, Baocai, just stay here and be a department manager. I think our factory will have good prospects with you! " But the factory director never thought that Wang Shengyi standing in front of him was Wang Baocai.
As a result, all the clothes hanging in the clothing store were sold soon. Wang Baocai was happy when he heard this. He thought: now everything has to be packaged!
Now people in the company call him president Wang.
2 packaging
People want clothes, Buddha wants gold, and products rely on packaging. This sentence is true. In this era and society, it is truth. If people want to go in and out of high-level places, even in a slightly decent place, they can't go in without a good outfit. Even if they go in, they will be treated as an alternative monster, as if a pheasant came to the peacock group. As for the Buddha, if the natural Buddha wants people to make a pilgrimage, it also has to look like a model. It not only has style, but also has momentum. Which famous mountain Buddha is not magnificent and expensive? The Buddha around us is even more so. To make people look like a Buddha, they need to look like a Buddha. No matter how they talk, sell their looks, tone and posture, they have to look like a Buddha worthy of burning incense, so that more people will honor them. As for products, not to mention that they are now more criticized by the media and more criticized by people, so there is a slight convergence. However, the packaging of hundreds of thousands is still amazing. For example, the packaging of wine, the outer shell is very expensive. For example, moon cakes were matched with famous brand pens, high-grade lighters, wallet, belt, etc. in the end, The buyers have been confused about whether they are buying products or packaging. But in this way, people are still flocking to beautifully packaged things, because whether they are sent or received, they feel pleasing to the eye, and because of their high-grade, they appear to have taste and style, and the sellers are even more happy.
Packaging is essential to people, so some people think that it can't be banned anyway. At most, don't let packaging become something high in the sky. Because everything in life needs to be packaged. What you sell is good-looking. You can double your identity by packaging ordinary apples, wrapping them in bags, putting on paper clothes, or labeling them, or wiping them with bright oil and changing into a few small boxes. When a public relations lady goes to work, if she has a devil like figure, a star like smile and a model like dress, the probability of success will increase several times. Sometimes, we specially ask people to have good packaging, not to mention giving it to friends. Even for their own use, they will choose to let themselves see it and buy things along their heart. For example, with the same goods and the same quality, there is no doubt that those with good appearance and exquisite packaging will win absolutely more customers, even if they spend a few more dollars. One day, when buying a silk quilt, the boss said that it would cost several yuan to put a cardboard shell outside. The heart said, "can't you go home with a silk quilt in a pigment bag in your hand? A few dollars, of course, should be added. " When children get a small thing to give to each other, they also need a gift package. First, it increases the sense of mystery. Second, it is beautiful and precious, which is to add a few dollars.
Packaging is different from general decency and etiquette. It is purposeful and deliberate, either to confuse the public, or to please, or to add value. It has the intention outside the packaging. If people's dress exceeds their actual use, it can also be regarded as packaging. However, people now pay more and more attention to packaging. It not only reflects people's character and habits, but also may be a symbol of people's identity, status and taste. Whether true or false, people's tendency to judge people by their appearance seems to be getting stronger and stronger. When explaining why he was favored by so many people, a jailed hooligan said that he relied on his expensive clothes and handsome appearance. A fraudster with only a first-year education in primary school also said that the reason why he could marry a wife with an undergraduate education was all due to his external packaging and eloquent tricks.
In fact, packaging is divided into soft packaging and hard packaging. Hard packaging is the above-mentioned material packaging, while soft packaging is the cultural connotation of people or things, such as people's temperament, language, communication means, such as brand, advertising, introduction, etc. for example, people's speech is a kind of soft packaging. Isn't there a saying "you can do it if you are tired and you can say it if you die"? It is also a fact that doing well is better than saying well, because it is a very noble and decent flexible packaging.
However, the packaging will eventually be removed. What people want to use, see and eat is still the real goods inside, not the beautiful and unworthy packaging in flowers. The same is true in communication with people. Really good people still win by quality. I would like to add an acceptable and likable package to everything with good quality. This is also a very good thing.
3 packaging
In 1959, in order to celebrate the 10th anniversary of the founding of the people's Republic of China, Guanshengyuan candy factory began to sell a candy - big white rabbit milk candy. This familiar candy has been increasingly neglected recently. The survey shows that the main consumers of the candy are over 30 years old, while many children who are crazy about candy know nothing about this historic candy or give up buying it because of its poor packaging. Finally, Guanshengyuan group decided to let the "big white rabbit" burst out of vigor and vitality - exquisite packaging and excellent taste made consumers regain their purchase confidence. At the Hong Kong Trade Fair, dozens of boxes of newly packaged "big white rabbits" were sold out in just one morning as a five-day stock. After a moment of surprise, I couldn't help but praise the packaging. It's amazing!
After thinking about it, I finally understand the truth - the better the packaging, the better the impression of things on others; If the packaging of things can not show its style, no matter how gorgeous the content is, there will be few visitors.
In fact, when it comes to "packaging", what impresses me most is the sketch "such packaging" performed by the late famous performing artist Zhao Lirong at a Spring Festival Gala in the 1990s. In the sketch, the Pingju actor "Teacher Zhao" played by Zhao Lirong was invited by a company to shoot a MV of "Publicizing Pingju", but he didn't want the company to "package" the exquisite Pingju into a rap song very different from the Pingju art for the sake of reputation and interests, and "package" the Pingju actor into a "Mary GIS" dressed in avant-garde and fashionable music style. After laughing, I couldn't help sighing - packaging, what a disaster!
After thinking about it, I finally understand the truth - sometimes, packaging beautiful things will not be recognized by others, but even myself will suffer.
During the Chinese new year this year, my mother received a gift, a box of gift Longjing tea. The packaging was almost as big as the mainframe of the desktop computer. When I opened it, there were only two small cans of tea. The weight of tea is only 200g, and the tea juice is insipid. The tea juice made by a large number of tea leaves has a slight tea flavor, but it is equipped with such exquisite packaging... After shaking my head and sighing, I can't help sighing - packaging, it's not easy to say I love you!
After thinking about it, I finally understand the truth - beautiful packaging doesn't necessarily correspond to exquisite content. It's really gold and jade, and pay attention to the bad news!
……
Three times of thinking gave me three different conclusions, and merging them together is a major meaning of life - the big white rabbit will not be very popular without excellent quality and exquisite packaging; If soybean is not rich in protein and packaging, it will not be widely sought after if it becomes smooth, tender and refreshing after tofu; If people do not have excellent ideological quality and neat and generous appearance, it will be a loss