Today, with the development of various media, there are countless advertisements every day. Whether it's through TV, newspapers, magazines, light boxes, web pages, giant billboards and other media, there are always some funny, creative, or wonderful ads that you can never forget. Here is a small collection of advertising ideas from all over the world. I don't know which one here can catch your eyes most?
Advertisement on beautiful legs of Japanese company
In November 2012, about 1300 Japanese girls signed up to use their thighs as' advertising space 'and' PR territory 'for some Japanese companies to get advertising fees. The campaign requires girls to stick ads on their thighs, wear shorts or skirts, try to show ads and live as usual. Advertising for more than eight hours is considered to be complete, and the girls need to post photos of their thighs to social networking sites to prove it.
French underwear advertisement double breasts' reunion 'emphasizes finalization
In February 2013, French underwear brand valege told the story of one breast yearning to reunite with another breast in the form of cartoon, in order to emphasize the styling effect of underwear. The ad is made up of three themes, one at the airport, the other at the tanker terminal, and the last one is a TV game show. Finally, the two breasts hugged, and the ad ended with the words: 'finally together. "Although the plots on the docks and TV games are different, the ending is a picture of a happy couple of breasts together.
Japanese soldiers are not enough, women shoot ads to attract otaku men to join the army
In December 2011, the Japanese Self Defense Forces specially selected women in military uniform to shoot recruitment ads, trying to attract otaku men to join the army and alleviate the current situation of insufficient military personnel in Japan. According to reports, there are a large number of otaku who are addicted to online games every day and are unwilling to go to the military camp to experience life. People concerned hope that participating in military training can help otaku who are addicted to games to move back to the society and start social interaction.
British anti smoking advertising: the cancer of cigarettes is disgusting
In December 2012, the Ministry of health, in order to promote the nationwide ban on smoking, broadcast a new set of anti smoking advertisements on TV, billboards and the Internet. In the advertisement, the cigarette on the side of the smoker's mouth gradually turns into a disgusting tumor during the burning process. The scene is disgusting and unforgettable. Many people said it was the most disgusting Anti Smoking Advertisement they had ever seen.
English Creative dog food advertisement: only dogs can hear the sound
In February 2012, a one minute creative dog food TV advertisement was first broadcast in the UK. The advertisement was broadcast at a high frequency of 17000 Hz, which only dogs could hear. It was hoped that dogs would not only be attracted by the advertisement, but also prick up their ears, bark or send some 'signal' to the owners when watching the advertisement, so that the owners could not refuse to buy the company's dogs.
Stop smoking ad on coffin: it's too late to stop smoking
In March 2010, Albert Dick Whitmore, an old man living in Dover, Kent, died of a heart attack. According to his will, people put big slogans on the sides and back of his coffin: 'smoking kills me. Albert Dick Whitmore. 'when the hearse crossed the street where he lived, the pedestrians were attracted by the unusual slogan. It can be seen that he suffered from smoking, and how he wanted to warn future generations.
German medical device creative advertising: X-ray photography alternative photo
In December 2012, a German advertising company was invited by a medical imaging device manufacturer in London, UK, to come up with the idea of taking pictures of models' calendars with X-ray machines to promote their products. In these ads, female models pose seductively in front of the X-ray machine, but their faces don't show up, only the skeleton and various bending movements as well as the high-heeled shoes they wear are clearly visible. As soon as the photos were made public, they were immediately surrounded and praised.
Britain advertises for agents in online games
GCHQ's "touch the net" approach is extremely avant-garde - it has made an ingenious ad for agent recruitment in online games, with the aim of attracting Internet experts who are willing to become the next generation of "007". The government communications headquarters hopes that those college students who are proficient in the Internet and quick in thinking can be attracted by this unique idea and include being agents in their own job-hunting plans. This kind of brand-new photo advertisement appears in online games with "ulterior motives". It can combine the information of game and recruitment well, and teach most game fans not to be addicted to the unreal games all the time.
Swedish insurance advertisement: kitten skydiving
In November 2012, Sweden's foxam insurance company launched a TV advertisement of kittens skydiving to promote pet insurance. In the advertisement, the kittens fall freely from thousands of feet without fear. Then several kittens changed their formation, connected them with claws, and spelled out three letters of EVA in the sky (EVA was the company's customer, because of her pet insurance, which inspired the company). Then the cat's parachute opens and slowly lands. The advertising scene is vivid and impressive.
Charity animal rescue advertisement: Maggie Q's nude color painting
In January 2013, Maggie Q, a female animal rights advocate, filmed a nude advertisement for PETA, an animal friendly organization, calling for vegetarianism in the fight against climate change. The advertisement is operated by famous photographer Frank ockenfels 3 and displayed in various countries all over the world.
South Korea's high simulation special effect ads show the thrill of elevator
In October 2012, LG company of South Korea designed a special effect advertisement for its latest computer display product. In this special effect advertisement, LG company spliced nine IPS displays and installed them on the elevator floor. When passengers enter the elevator, a high simulation picture of the floor falling into the abyss appears on the display screen, coupled with flashing lights, and the sound effect of the elevator out of control makes the passengers panic. Fortunately, it's only advertising effects, not safety accidents.
F1 boss inspired creativity after being robbed: Panda eye advertising for watches
In December 2010, F1 head and FIA vice president Bernie Middleton Eccleston shot a Hublot ad with black right eye and bruised left corner of mouth. Here's the slogan: 'look what these people have done, just to grab a Hengbao watch. "Bernie was robbed of his watch after being ambushed and attacked by four bandits in the street. After he was discharged from the hospital, he sent his injured photo to Hengbao watch together with the words of" black humor "as an advertising idea and was adopted.
British dentists make sexy 'vampire' advertisements to persuade and protect teeth
In April 2011, dentists in Northamptonshire and Hampshire created a sexy public service advertisement with the theme of "vampire" in order to make young men pay more attention to their dental health. In the commercial, a young woman was undressed by a 'vampire', but the woman was very disgusted with the vampire's rotten teeth, ordered him to brush his teeth, and told him to protect his teeth.
British designers make use of waste billboards to set up tents for shelter and environmental protection
British artist Nick Middleton Sayer is good at reusing old things to create many works of art. He combined the real estate billboards to make a dome tent. The tent is 4 meters high and looks like the little ice house of the ikismo people. In addition to being very creative, it is also in line with the current concept of environmental protection.
British media full page advertising of the heads of the US, Japan and Germany
In December 2009, the Financial Times published a full page advertisement, a poster of "pirated" matrix. The protagonist of the Central Plains hacker empire was replaced by the leaders of the United States, Japan and Germany who attended the Copenhagen climate summit on December 14. It aims to urge Obama, Hatoyama and Merkel to play a role in raising $200 billion a year by 2020 to help developing countries reduce emissions.
British complaints cost 2500 pounds: a giant ad 'accuses' a playful husband
A British housewife has found her husband out of the wall, and the "third party" is her closest girlfriend. In order to 'accuse' the unruly 'Dog Man and woman', the housewife spent 2500 pounds to erect a 3-meter-wide and 6-meter-long billboard in the center of Birmingham, bringing the scandal of her husband and mistress together, attracting countless passers-by to stop and watch.
French advertising portrays British athletes as' beer belly 'darters
On the occasion of the opening of the London Olympic Games in June 2012, a French railway company launched a series of creative advertisements to attract the French to take the company's high-speed rail to London. In one of the advertisements, the target is directly aimed at the British athletes. Using the ancient Greek sculpture as the prototype, a darter with a beer belly and an athlete with a snooker club are created, which is referred to as the explicit satire of the 'gold medal Mania' in Britain.
A child's fashion ad in France shows naked men accused of hype
In January 2012, a French fashion mail order retailer released a children's fashion ad in which a naked man appeared behind a group of children's models. The company has publicly apologized for this. However, some netizens think the so-called "mistake" may be hyped. Is such an eye-catching way to make a fuss or will it backfire?
British men's milk bottles are advertised to impress beautiful girls
Evans, a dairy worker in North Wales, successfully found an American girl by advertising for marriage on a milk bottle. Through the milk bottle as a medium, so two people have become a happy couple.
Britain wants to put up an advertisement and refuses immigrants to claim 'unfit for life'
In January 2011, the British government plans to publish an advertisement in foreign countries with the content of "our country is not suitable for life", and the audience is the general public of Romania and Bulgaria, the new members of the European Union. The EU's lifting of immigration restrictions has led many Romanians and Bulgarians suffering from unemployment to migrate to developed countries with better welfare and economy. The British government, which has been plagued by its own economic crisis, plans to use "the country is not suitable for life" as a reason to put out huge advertisements to curb immigration.