Coca Cola
Coca Cola can be said to be the most successful soft drink in human history, and its success is largely due to the "baptism" of the Second World War. Coca Cola was born as early as the end of the 19th century. It has maintained a steady development in the first half of the century, and its reputation is far from what it is now. On December 7, 1941, Japan attacked Pearl Harbor and the United States was involved in World War II. The war reduced people's income and consumption, and Coca Cola's business was in trouble. At this critical time, Coca Cola president Woodruff thought of a marketing method to make Coca Cola take off. He announced: "no matter where American soldiers go, Coca Cola will supply Coca Cola locally at a price of five cents per cup." When the American soldiers in the front line can taste the "hometown flavor" from thousands of miles away at such a low price, Coca Cola is no longer an ordinary drink, but a symbol of American spirit. Where the US military goes, Coca Cola will import equipment and supply coke. It can be said that Coca Cola has greatly stimulated the morale of the U.S. military and captured the hearts of every soldier. When the U.S. army returned home with the end of the war, the Coca Cola production equipment left over from all over the world developed into local Coca Cola factories, and continued to grow. Coca Cola is officially famous all over the world.
Camel Cigarette
Whether smoking or not, many friends know camel brand cigarettes. Richard Reynolds, the founder of the brand, is a marketing genius. Therefore, camel cigarette has become a famous tobacco brand in the United States as early as the beginning of the 20th century. However, it was because of the second world war that the camel became a world famous brand. During the war, camel cigarettes, as one of the supplies of the US Army, accompanied the US Army to the battlefields all over the world. In the cruel war, the tired American soldiers take smoking camel brand cigarettes as their greatest freedom and happiness. So camel brand cigarette was put in a new meaning at that time - freedom. At the same time, camel itself is an image of free travel in the desert. Therefore, loving "Camel" has become a symbol of advocating freedom. Later, this meaning was explained more deeply by many Hollywood stars who smoked, and camel brand cigarettes became famous in the world.
Zhibao lighter
When it comes to "Zhibao", it is estimated that many people will be "in the clouds", but it has a very loud English name - Zippo. ZIPPO, the "king of lighters", also had an indissoluble bond with the Second World War. In 1932, George bresdale invented this extremely popular lighter. Zippo Lighters are small and delicate in shape. The cover and the body are connected by hinges. At the same time, there is a windproof wall with holes specially designed for windproof around the fire core. After the outbreak of the Second World War, Zippo Lighters were requisitioned as US military supplies. This lighter is very popular among American soldiers because of its excellent performance and beautiful appearance. Because they are in this small lighter body, poured to the hometown and the family member's missing. They engraved the names and patterns of their relatives on the shell of the lighter, and all kinds of congratulatory messages representing hopes and dreams. Of course, they also had the fear of war. Soldiers will also take advantage of the light of this lighter, write a letter to their families, express their heartfelt feelings, take out Zippo Lighters when they are resting in the trenches, and smoke a camel brand cigarette with their comrades in arms. It can be said that it was Zippo Lighters that made the US Army form a unique "trench culture" at that time. Today, ZIPPO is still the "imperial" lighter of American soldiers, but it has long been not exclusive to them. In 140 countries around the world, ZIPPO is widely used by ordinary people and has become the trump card in lighters.
Ray pen Sunglasses
As early as 1930, under the Commission of the U.S. Army Air Force, Bausch & Lomb, a company jointly operated by John boss and Henry rumbo, developed the world's first pair of sunglasses that can protect pilots' eyes. The glasses are popular with US pilots and named "Navigator" by the US air force. In 1937, Bausch & Lomb officially put this kind of glasses on the market, and changed its name to "ray ban", which is translated into "ray ban" in Chinese. "Ray" is glare, and "ban" refers to blocking. Since then, "ray ban" has gradually become the synonym of sunglasses that block strong light all over the world. In addition to the good protective function, the shape and style design of ray pen sunglasses can highlight the rugged military temperament. During the Second World War, ray ban lenses were set as the standard for sunglasses by the U.S. government. Since then, the American pilots wearing leather jacket often wear a pair of new and unique sunglasses, and go in and out of many countries and regions in the world. Their natural and unrestrained image has greatly enhanced the popularity of ray ban sunglasses in the world. Even one of the sunglasses that American five-star general Mike Arthur often wears is a brand of Raymond. It can be said that ray ban sunglasses lead a fashion. Today, many men are still proud to wear a pair of ray ban sunglasses. Like Zippo Lighters, ray ban sunglasses, which experienced the Second World War, became one of the symbols of the U.S. military, and quickly swept the world as fashion products after the war.
Parker Pen
With his mechanical experience, the founder of Parker pen, George Parker, designed and manufactured the world's first real fountain pen, Parker pen, and founded Parker company in 1888. Parker believes that only by "making the product more perfect, people will buy it.". This business philosophy has been guiding pike company to make "better pen", and also making pike company constantly innovate technology to launch new products, and always walk in the forefront of pen industry. At the end of the Second World War, the Allied general Eisen Howell signed the European front armistice agreement with a pen inlaid with four Venus and representing the rank of four-star general. And General Mike Arthur, who was wearing ray ban sunglasses, also signed the Pacific cease-fire agreement and the subsequent Japanese surrender with a pike pen that he had treasured for 20 years. It's not surprising that pike pen can leave a "magnificent stroke" at such an important historical moment, and then become popular all over the world.
Swiss Army knife
Swiss Army knife is a kind of portable equipment with exquisite design and comprehensive functions. As early as the end of the 19th century, the Swiss Carl elsenna had obtained the invention patent of Swiss Army knife. As the name suggests, this tool was originally mainly supplied to officers of the Swiss Army, and its production scale has been limited. In the Second World War, Swiss sabers were purchased in large quantities by the United States to supply the U.S. Army, navy and air force. During the Second World War, American troops spread all over the world, which greatly promoted the spread of Swiss saber in the world. It is worth mentioning that the original name of the Swiss Army knife should be "Swiss officer knife", but the German pronunciation of "Swiss officer knife" is particularly tongue twister. The bold and unconstrained American soldiers simply call it "Swiss Army Knife", that is, "Swiss Army Knife", and this abbreviation has become the common name of this famous brand in the world.
jeep
Nowadays, when we talk about "Jeep", we mostly refer to a kind of vehicle with strong off-road performance. But in fact, "Jeep" is not a car, but a brand jeep, which is a registered exclusive trademark. In 1938, the U.S. Army Headquarters openly solicited an easy-to-use, durable and flexible small cross-country truck from all U.S. automobile manufacturing companies in order to replace the traditional military three seater motorcycle used to transmit military information and take charge of advance investigation tasks. After off-road testing of more than 1000 vehicles, the models submitted by Willys overland stand out. After several improvements, in 1941, Willis officially signed a contract with the U.S. military to manufacture this four-wheel drive off-road vehicle.
Since then, Jeep off-road vehicles began to serve in the Second World War, and soon became important military equipment transported to the Soviet Union, Britain, China and other allies. According to statistics, during the whole world War II, more than 600000 jeeps joined the combat ranks, and were tested in various harsh environments, winning the reputation of being rough and tough. General Eisen Howell of the U.S. military listed the Jeep as the first of the "three weapons to win the war". After World War II, a large number of jeeps were used in war zones to help people rebuild their homes. With its excellent durability and reliability, jeep has won the recognition of people all over the world; with its original passion and wildness, "Jeep" has also become a beautiful scenery among automobile brands all over the world.
Motorola
In the history of the development of human mobile communications, Motorola in the United States is absolutely a pivotal role. Motorola was able to become the king of the mobile field in the last century. In addition to its continuous technological innovation, it also borrowed the help of the US military in World War II. At the end of 1940, the predecessor of Motorola, Galvin manufacturing company, produced an AM walkie talkie, which weighed 5 pounds (about 2.27 kg) and had a communication distance of 1 mile (about 1690 meters). After that, we developed a more long communication distance and better anti-static alternative, which is called scr300. It's a tunable HF FM unit that weighs 35 pounds and has a communication distance of 10 miles. In 1941, Motorola's scr300 walkie talkie was equipped on the soldiers of the U.S. Army, and played a vital role in the smoke filled anti fascist battlefield. The figure of this walkie talkie on the back of the U.S. signalman has become a classic image of World War II, and Motorola has entered the world's vision since then. However, different from the seven brands mentioned above, today, Motorola has reached the end of the hero's life, and its past glory has long been gone.
Sihai inventory special statement: the content of this article comes from the system editing or netizen sharing contribution. This article is for entertainment only. We are not responsible for the integrity, reliability and authenticity of the content. If the Department has a source, the copyright belongs to the original author. For related questions, please contact wechat: ww4hw