Feng Xiaogang's hilarious comedy "private customization" is on the air. The box office revenue of the film is very considerable, and the cumulative box office of the film has exceeded 600 million in two weeks, breaking the record of 2D film in 2013.
As of 8:00 p.m. on January 1, 2014, the box office of "private customization" has exceeded 600 million in the two weeks of its release, and it continues to heat up the new year's festival stalls with the momentum of "non-stop". The speed of "breaking 6 in two weeks" also makes "private customization" the second fastest "breaking 6" list of Chinese 2D films. At the same time, "private customization" has also become the fastest box office breaking 600 million among the 2D films released in 2013.
At the beginning of 2014, "private customization" has also been popular for two weeks. On the first day of the new year, the return of Feng's new year's comedy broke 6% at the box office, and continued to make long-term efforts with steady box office growth and hot topic discussion.
The segmented narrative technique in the film also fits the different laugh points and resonance points of audiences of different ages and different identities. A netizen commented: "I came to see it with my parents, wife and son. It's interesting that we all like different clips. My father likes the "better die than surrender" starring in nursery at the beginning. My mother and wife think Song Dandan's story is the most touching. I like Li Chengru's "vulgar blood" very much; Awesome arguments about love and elegance were very important, and my son who was just in primary school grade five liked the ending to apologize to the nature. When he walked out of the cinema, the little boy told me not to litter. Of course, Fan Wei's "good nature" makes us all laugh the most. '
Directed by Feng Xiaogang, starring ge you, Bai Baihe, Li Xiaolu and Zheng Kai, and joined by many comedians such as Fan Wei, Song Dandan, Li Chengru and Wang Baoqiang, "private customization" is on the air, with a box office of over 600 million in two weeks, On the first day of 2014, "private customization" became the second fastest Chinese 2D film to break 6, and the fastest box office to break 600 million in 2013.