Original title: Luo Yonghao 'screwed up': those who listened to cross talk and those who watched the press conference were disappointed
Sihai network technology Lao Luo broke out this time. In the past five years, after encountering Waterloo again and again, Lao Luo still crawled on the edge of the battlefield and did not become a deserter, so he put together some equipment: more capital, more professional team and more professional general manager Luo. This makes him bring some unexpected things to people. Over the bird's nest, idealism is everywhere.
Under the light rain in Beijing, most of the 30000 people who poured into the bird's nest from all directions habitually went to the appointment with the mentality of watching the annual Spring Festival Gala. However, in the past five years, Luo Yonghao and hammer technology have been back to their original position in the ups and downs, but this release really affects whether they can turn over and 'subvert' themselves in the headwind of the mobile phone industry in 2018.
01
Luo Yonghao broke out this time. Those who come to listen to cross talk will be disappointed, and so will those who come to watch the mobile phone conference.
On the evening of May 15, hammer technology held its annual new product launch at the bird's nest. 15 minutes later than Luo's scheduled opening time, Luo Yonghao appeared at the bird's nest in his trademark black shirt.
Beijing metro company closed a subway station near the bird's nest in order to successfully hold the hammer technology conference. However, the weather in Beijing is not going to give Lao Luo face. From 4 p.m., there has been a rainstorm near the bird's nest. However, the attendance at the venue is still quite high.
When more than 30000 people came to the scene in the rain, they thought it would only be a full screen flagship mobile phone, but Lao Luo devoted most of his energy to a 27 inch computer - nut TNT workstation, and showed you all kinds of redefinitions - personal computer, office software, search and instant communication tools.
Mobile phones became a side dish of the whole conference. It took Lao Luo less than half an hour to complete the introduction. In the future, hammer phones will be called nut phones. Compared with the introduction of mobile phones, he had to spend a lot of time teaching users how to use a redefined computer.
Laughter and cheers are much less than usual, especially in the open nest. In order to fully introduce this strange product, Luo Yonghao had to reduce the time of ridicule and complete the product introduction with solemnity.
But before the real redefinition, Luo had to face the embarrassment of frequent mistakes in the demonstration. In an engineering machine that took six months to build, Lao Luo sat at a desk and demonstrated. He pressed and held the button for voice input, but there were many stuck.
Lao Luo has already begun to worry, saying to himself, "it's over" and "it's a mess." and 30000 people are holding their breath, waiting for Lao Luo, who is sitting at his desk, to successfully complete the demonstration. Lao Luo's ambition has been very clear. It will take ten years for AR and VR to come. Before the arrival of a new generation of interaction, there will be a computer that is closer to the user experience. 'I want to change the world with technology, not to make your stinky money. 'he said.
It is worth noting that many of these new tools come from domestic partners. Among them, Yongzhong software is a domestic software enterprise that has experienced the era of confrontation with Microsoft, while instant messaging tools come from a domestic start-up enterprise. These domestic labels are also very in line with the current public mind.
Undoubtedly, Luo is enterprising this time. Compared with almost unchanged PC, office software, search and instant messaging tools whose usage has not changed greatly in recent years, Lao Luo, a layman, has brought more imagination to users. Although Lao Luo apologized for not being able to use it now.
Despite the caution of going on stage again, the audience felt that crosstalk performance was becoming more and more mediocre. But after six years of polishing and trial and error, Lao Luo turned his hammer into a nut, trying to fly out of the planet and complete a new round of idealism.
02
In 2011, two things happened in this world, which are enough to affect the next life of a net red teacher. First, jobs died. Second, Lei Jun founded Xiaomi.
Before that, Wang Hong had experienced a rebellious youth and a complicated career. The most popular one was Lao Luo's quotations.
When jobs died and Lei Jun became Leibu, wanghong teacher's heart was ready to move. The former is his idol, while the latter is a diligent businessman with the image of his Chinese successor.
Wang Hong looks at the empty intersection. He feels the word "Wang" burning on his forehead. He suddenly realizes that he may be the only Oriental craftsman who can inherit the mantle of leader Qiao.
At the end of this year, he smashed 23 refrigerators with a hammer, and announced a few months later that Luo Yonghao was going to make a mobile phone.
Luo Yonghao swung the hammer like an alien. He was born in Yanbian, Jilin Province, northeast of China. His self-evaluation belongs to 'aggressive personality, aggressive'. In addition to smashing the refrigerator, he also aimed his hammer at Yu Minhong, the Red Cross, the Xiamen government and the cram school that cheated him of 200 yuan as a teenager.
Such Luo Yonghao is regarded as a gifted behavior artist and rebel, comparable to Andy Warhol or Che Guevara, while his hammer smashes all hidden rules and pseudo authority.
With such a strong aura of spiritual idol, Lao Luo is special. He not only created a path of emotional machine building, but also brought his own batch of tap water. Some of these fans were his student fans, crosstalk fans, and others were his ideal fans. They are called 'hammer powder', actually more accurately 'Luo powder'.
They believed that old Luo is China's version of Jobs. Lei Jun is just a'Are you OK'who can't tell clearly. Woodlouse's dream depends on us.
Who is China's "jobs"?
However, despite his bravery, Luo Yonghao did not jump into a virgin land. When the belated hammer T1 was released in May 2014, Xiaomi sold more than 26 million units in the first half of that year.
However, in the early days of hammer technology, Lao Luo put his treasure on a lot of "cross talk meetings", "natural pride" advertising and fancy marketing posters.
Famous sayings and marketing copywriting are just like Lao Luo's blurted out jokes. Like Han Han, he is a golden sentence maker with the label of 'treason'.
Luo Yonghao has never stopped speaking on his microblog for more than 72 hours since he began to make a hammer mobile phone. He is perhaps the most familiar master with the psychology of Internet users. He constantly interacts with his supporters and opponents, and closely promotes himself with hot companies. Apple, Samsung, Xiaomi and oppo have all been perfectly used by Lao Luo.
"After we do two to three generations of products, apple is no problem," user experience, aesthetics, marketing, fetishism, perfectionism, these five, I do not lose Jobs, only a reality distortion field, but my personality strength is far superior, and this industry is all woodlouse and idiot, not proud to say that the odds are great. '
Lao Luo, who is good at exporting values, also has the marketing talent and sense of smell to be superior to others among contemporary entrepreneurs. When the hammer Ti mobile phone was released, in the pursuit of cost performance of domestic mobile phones, he stood up and asked everyone: 'how can we make a 4000 yuan high-quality mobile phone convincingly?', and said by the way: 'the most important thing for a product is humanistic feelings'.
However, Lao Luosheng did not come at the right time. In the mobile phone market after 2013, word-of-mouth, feelings and creativity no longer have the magic of "sesame open door". Instead, the most important chips on the gambling table are technology, engineering, supply chain and channel.
Luo Yonghao, a hot-blooded liberal arts student, has not yet realized that the power of ideal and preaching can only play a three hour role in this industrial competition -- once the press conference speech is over, there will be no way to hide the weakness, and the value contained in the product is the core of the real consumption.
In reality, after every hammer mobile conference carnival, the spiritual mentor will go down a step of the altar.
After five years of entrepreneurship, Lao Luo, who has suffered a lot, knows that what he should do most is not the ideal tutor, but the CEO of hammer technology. The first thing he needs to do is an ideal product.
03
'I'm not trying to win or lose, I'm serious.'. Four years ago, at the smartisan T1 conference in Beijing National Convention Center, Luo Yonghao gave a speech here for three hours. Tens of thousands of people sat in the meeting hall, and millions of people watched Lao Luo's "cross talk" live.
Die hard fans from all over the world
Finally, he announced that T1 'will be the best mobile phone in the eastern hemisphere'. This mobile phone with three physical buttons costs 3600 yuan.
Smartisan T1 is an excellent work in Lao Luo's mind. Later, he repeatedly mentioned the excellent industrial design of this mobile phone and the fact that it won the gold award of if international design award. In addition, Luo Yonghao also put great enthusiasm on solving the problem that the pre installed third-party applications can be unloaded.
However, more people see that Lao Luo has started to distinguish himself from other vulgar friends and merchants by being more serious in details since T1, showing his hammer feelings and brand tonality.
As a matter of fact, Lao Luo, the first-time mobile phone maker, overturned his pricing strategy on smartisan T1. Within one year, the price of mobile phone dropped from 3600 yuan to less than 2000 yuan, which reduced the previous bold words to less than 2500 yuan. I'm your grandson's self, and dropped two levels overnight.
Later, smartisan T1 was collected by the museum. According to the committee, "smartisan T1 contains many interesting failure details, as well as those subtle bugs, all of which are contained in a complete and consistent concept of failure products, which fascinates us.". In addition, the failure of 'smartisan T1' is very special, the unpopular demand is given high priority, and the meaningless symmetry aesthetics is very suitable for obsessive-compulsive users. '
Smartisan T1's initial experience of failure is not far beyond that. Some of the fans who changed from luofen to hammerpowder suddenly realized the truth: crosstalk sounds good, but hammerphone really doesn't work.
Accompanied by the sluggish sales is the negative impact of Lao Luo, a behavior artist, who is determined to go his own way and has a hot temper.
Three months after the release of smartisan T1, Lao Luo, who is naturally proud of himself, began to fight with Wang freely. On the day of the confrontation, he rolled each other on the tongue, but he also admitted most of the quality problems of T1. The only winner in this debate was the iPhone, which was advertised for three hours for free. Youchufen confessed in Zhihu that 'I was going to buy a hammer for my family, but after that night, he turned to passers-by. Because of the confrontation that night, Lao Luo's aura flattered the iron hammer powder, but scared away more passers-by.
Luo Yonghao and Wang Youku
More than a year later, in December 2015, Li Zhongqiu let 44 year old Luo stand in the dock. Li Zhongqiu is a hammer powder. Because smartisan T1 is quite different from Lao Luo's description in his speech, he chose to use the law to protect his rights and interests. He said: 'I chose to bear it before, but I was disappointed by the accumulation of things one by one. In the face of Li Zhongqiu, Luo Yonghao yelled: 'if I win the lawsuit, I'll forgive you. If I lose the lawsuit, I'll go to the video. But later hammer paid more than 9000 yuan. Luo Yonghao also admitted that he made a slip of the tongue at the press conference, saying that 'the pre installed third-party application can be unloaded' was' the pre installed application can be unloaded '.
T2 after Ti was delayed for half a year. Luo Yonghao admitted that it was because the backbone of Ti went to put out the fire in addition to the problems. At the same time, due to Lao Luo adhere to all metal