Original title: Alipay North America leader: Alipay wallet is not prepared for Americans.
According to payments source, China Alipay has expanded its business in North America in the past year. Alipay has entered a stage of strategic growth in North America, according to foreign media commentary.
Alipay North America executives said this is to provide more and more China tourists with services.
On May 9th, when Souheil Badran, President of Alipay Americas, delivered a speech at the SourceMedia Card forum, he pointed out that Alipay's geographical coverage in the US and Canada has not been widened, but it has doubled the acceptance of businesses in city and tourist areas to drive more mobile payments. '
'we don't need to cover the whole of Los Angeles, we just need to enter key locations in major shopping, catering and tourist attractions. 'badran said.
A Chinese woman studying in the US said to World Wide Web technology, "now it is only a small number of tourist city or Chinese people, especially in many places, to support Alipay payment. Because there are limited businesses in the area she lives in, plus the local credit system, she uses Alipay less in the US. '
Badran also admitted that Alipay's international user base is mainly composed of Chinese tourists, and more than 100 million of China's people travel abroad every year. In North America, it also provides services to millions of students and staff who download the app, and receives a steady stream of transactions and discounts. For example, he said, for example, when Alipay users' location is displayed in city like Miami, Alipay will use large amounts of data and cloud computing to provide more accurate and appropriate recommendation for discount activities. 'he explained.
According to data provided by Badran, the number of Alipay consumers in China's middle class is the largest, about 300 million. Among them, about 10 million are super users, spending between us $47000 and US $75000 (about RMB 300000-476000) per year through applications. Badran said: "so many high-end businesses in North America are using Alipay targeted marketing tools to reach China's precision consumption through applications. '
Although Alipay has established important links with local business organizations, it still needs extensive acceptance in North America. Therefore, Alipay has established cooperative relations with multiple payment providers, including first information, whirlwind, Payworks and Streep to expand its acceptance outside China.
But Badran has repeatedly reiterated that Alipay has not surpassed the ambition of serving China citizens for visiting or visiting the United States. What we want to serve is the Chinese community.
As more and more Chinese consumers begin to go abroad, they also begin to enjoy the lifestyle of mobile payment abroad, according to a recent report by Forbes biweekly.
According to reports, Alipay currently has about 520 million active users, and it now supports 27 kinds of currency payment. Euromonitor International predicts that the annual compound growth rate of Chinese residents' outbound tourism expenditure will be 7.4% from 2016 to 2030, and the growth rate will be in the forefront of the world. This figure is expected to exceed the growth rate of China's overall consumer spending.