I remember when I was a child, after the Anti Japanese War and the war of liberation, my grandfather left me a mechanical watch of Jiang shidanton. The whole body of the dial has worn a little yellow, but because it was given by my grandfather, it has been treasured. A watch is a story. As Xiaobian grew up, his mind began to be occupied by Casio watches of that era. The waterproof gimmicks and high-tech appearance at that time made Xiaobian a loyal fan of CASIO watches from then on.
As time goes by, today's electronic watch market has declined in China. If you bring a Casio electronic watch yourself, others may say you are childish. If you give your girlfriend a Casio Watch, you may be ridiculed as stingy by your girlfriend. Only LongQin, Constantine and Rolex can be regarded as valuable birthday gifts. However, Casio's electronic watch is still popular abroad.
Casio's mrg-8100g-1a
Casio is not a bargain in our eyes. Casio's mrg-8100g-1a is definitely the king of Casio's watch series. It is not only a handicraft welding, but also equipped with solar power and global six Bureau radio wave receiving function. The 18K gold watch ring is made of all titanium material, 200m waterproof and sapphire mirror. It is limited to 5 in the world, and the price is 50000 yuan.
But if you ask your parents to buy a Longines or a Constantine, they will. But if it's Casio, they can't accept such a price, which has something to do with the consumption concept of Chinese people.
Foreigners look at their watches and shapes
People in western society prefer diversity rather than being constrained by rules and regulations, so a watch that looks fresh and chic will attract them, and the styles they like are various.
Chinese watch signs
Influenced by thousands of years of Oriental culture, Chinese people have an extraordinary love for rules and regulations. For example, the capital should be square, the southern rosefinch, the northern Xuanwu, the Eastern Green Dragon, the western white tiger, and even the gate should be strictly symmetrical; the Forbidden City must reflect the central axis, so as to reflect the magnificent momentum; the palace design should also be symmetrical, so as to reflect the royal majesty. This is also very prominent in the field of watches. Brands with symmetrical signs are more likely to be favored by Chinese people.
From the familiar Rolex logo, this logo is not only a symmetrical structure, but also a favorite crown logo of Chinese people, which undoubtedly has a strong psychological implication for the purchase of Chinese people. Designers at that time should not have thought that the logo would be very popular in the Far East many years later.