Samsung's once brilliant situation is no longer reappearance! As the world's only top international brand that can compete with apple, it is also facing the risk of downhill road! According to the data, in the second quarter up to June 30, Samsung expected the operating profit of 7.2 trillion won, about 7.12 billion US dollars, a sharp decrease of 24.45% year-on-year and 15.19% month on month decrease.
Samsung's problems are a bit out of place. Samsung's second quarter profit could fall 12.6%, according to Thomson Reuters. Lee Kun hee, the leader of Samsung, has been hospitalized for heart disease in May, and it is unclear who will take over from his three sons.
Due to the impact of different brands of China's domestic machines and Apple's upcoming release of iPhone 6, Samsung is obviously a bit overwhelmed in the face of so many strong competitors!
Chang sea Jin, a business professor at the Korea Institute of science and technology, said: 'Samsung's golden age is over. In the past three or four years, Samsung's profit growth has been abnormally high, and now it is tending to normal level. '
Analysts pointed out that Samsung's Galaxy S5 smartphone sales are good, but not enough to make up for the weak sales of mid and low-end phones. Samsung will release the galaxy note 4 later this year, but analysts don't think it's enough to change the market. Looking at the Chinese market, although there are still many people keen on the pursuit of the first-line brands of apple and Samsung, the stronger the domestic brands, more and more people have more choices. The mobile phone market share of Huawei, Meizu and Xiaomi in China is expanding rapidly, which is a huge challenge for both Apple and Samsung, so they want to seek for it in the Chinese market Get more market share, perfect user experience is absolutely a factor that can not be ignored!