The most expensive domain name in history was born! New domain name launched by Xiaomi company mi.com Worth 3.6 million US dollars, original domain name xiaomi.com Jump to mi.com 。 Is this the first step for Xiaomi to cross the international arena?
Lei Jun, CEO of Xiaomi technology, said on Weibo that the change of domain name is to adapt to the internationalization strategy of Xiaomi, and said mi.com It is estimated that it is the most expensive domain name in the history of the Internet in China. Subsequently, Li Wanqiang, co-founder of Xiaomi, forwarded Lei Jun's microblog that the transaction price of the domain name was as high as 3.6 million US dollars, equivalent to about 22.45 million yuan.
The new domain name is suitable for users' cognition and usage habits, and will accelerate Xiaomi's internationalization process in an all-round way. This is considered to be the first step for Xiaomi to speed up its internationalization in an all-round way.
Xiaomi's move is not only a change in the simple domain name, but also a solid foundation for Xiaomi's internationalization!