Original title: Yu Chengdong: Huawei's mobile phone ranks second in the world this year, and Chinese players will continue to decrease
4hw.com.cn news in the early morning of April 13, Huawei released the P20 series of BOC version yesterday. Yu Chengdong, CEO of Huawei's consumer business, said in an interview that Huawei wants to be the second largest smartphone market share in the world this year and at the latest next year. "History is bound to be the first. He also predicted that as the cold winter of China's smartphone market continues, the number of players in China's market will continue to decrease, and Huawei will also distance itself from the second and third place.
P20 is the first time to far exceed the target sales volume of competitors by 20 million units
"This is the first time that Huawei is one or two generations ahead of other manufacturers in cameras. "Yu Chengdong, who just finished his speech at the press conference, said excitedly in the interview. At the press conference, Yu Chengdong quoted data from DxO, an international image quality evaluation organization, saying that P20 scored 102 points, P20 Pro even scored 109 points, while iPhone X and S9 + scored 97 and 99 points respectively.
The reason for this high score is due to P20 pro's Leica three lens design of 40 megapixel color + 20 megapixel black and white + 8 megapixel long focus, plus 1 / 1.7-inch sensor size, so the ISO can reach 102400. 'I often put pressure on the R & D team. Our R & D investment is so large that we have to be a lot better than our competitors, not a little bit. "This is also the first time that he has been one or two generations ahead of his competitors since he led the consumer business," Yu said.
However, he also revealed a message that Huawei will have a big technological breakthrough this year. "This breakthrough is also very frightening." Yu Chengdong said that this breakthrough may be announced in the next two months, which will greatly improve the performance of smart phones. In his view, Huawei's huge investment in R & D will gradually appear, allowing Huawei mobile phones to build its own moat in many fields.
As for the sales volume of P20 series, Yu Chengdong predicted that there would be no problem if it exceeded 15 million units, "20 million units are possible.". According to Yu Chengdong's new year's speech in 2018, in 2017, after the delivery volume of p9 series exceeded 10 million units, the global delivery volume of mate 9 and P10 series exceeded 10 million units respectively.
However, Yu Chengdong also admitted that Huawei still has a gap with its competitors in brand marketing. "Many Huawei mobile phones have good functions that other companies don't have, but many consumers don't know. This is also a problem in our marketing promotion. In the future, marketing promotion will be strengthened in China. '
This can be seen from the platform of famous director Wang Chaoge and actor Wang Luodan invited at today's press conference. However, he said that the P series will not take the route of inviting spokesmen.
Huawei will be the second largest player in the world this year and next year at the latest, and Chinese players will continue to shuffle
Previously, Yu Chengdong has put forward the goal of surpassing apple and Samsung on many occasions. Under the current situation that the growth of global smartphone industry is slowing down and China's smartphone market is ushering in a cold winter, Yu Chengdong believes that this is an opportunity for Huawei to be stronger.
On the basis of this P20, Yu Chengdong said that at present Huawei is the third largest company in the world, and this year and the latest in the Ming Dynasty, in order to reach the second largest share in the global smartphone market, we will be the first in history. 'in the Chinese market, Huawei currently ranks first, and only Xiaomi and ov are the big players. Yu Chengdong believes that in the future, the Chinese market will continue to be in a period of shuffling. "There are only four players now, and it will continue to decrease in the future. At the same time, he said that Huawei will continue to widen the gap with the second and third place in China.
In the overall downward trend of the market, most manufacturers regard the upcoming 5g as a new opportunity and shuffle node. Yu Chengdong disagrees. "In the cold winter of the industry, there was no need to wait for 5g. There will always be innovation in technology. After 5g, there will be 6G." he says that at present, smart phones are a replacement market, and consumers will definitely choose better ones when consumption is upgraded. Huawei is following this trend.
In addition, he is not optimistic about the game phones that some manufacturers are testing. "Pure game phones are just hyping a concept, and all mobile phones should have game performance." he said that Huawei mobile phones will greatly improve game performance in the future.