In the past week, the domestic mobile phone market has been plagued by Xiaomi and its partners. All kinds of 1000 yuan mobile phones seem to have become the biggest winner. Starting from Xiaomi, such a hungry marketing model seems to be slowly accepted by the market. More than n mobile phone brands seem to see hope from Xiaomi's huge profits, so they blindly take price war as the core strategy of this competition.
A thousand yuan war
After several days of speculation, Xiaomi officially launched the second product of red rice series: red rice note. This product, previously thought to be called Hongmi 2, continues the strategy of the previous generation. With eight core chips and mainstream hardware configuration, the price of this product is still 799 yuan (999 yuan for high configuration version).
Xiaomi is not the first manufacturer to let the products of the 8-core program of the United Nations Development Technology Co., Ltd. sell below 1000 yuan. Before it, Coolpad had already priced its first e-commerce product, Dasen F1, to 888 yuan; the first H1 product of Nibiru, a new Tianyu e-commerce platform, was priced at 999 yuan, not to mention the third and fourth tier brands such as Beidou and zhuop.
This time, the followers came faster than they thought. On the day of Hongmi note's launch, Huawei announced the launch of the glory 3x play version, bringing the products previously positioned over 1698 back to less than 1000 yuan. Lenovo, which had few positive PK with Xiaomi, also launched a product called 'golden fighter' S8. The two versions of high and low configuration were directly aimed at Hongmi note, and Meizu seemed to plan to launch a series of blue notes to fight against Hongmi note.
The tragedy of chasing Xiaomi blindly
This large-scale battle on red rice note makes all mobile phone brands seem to have red eyes. They are focusing on the fat meat of the market, but some of them make the industry more or less chaotic.
Xiaomi announced that the red rice note would be on sale on the 26th. However, in the word game of '300000 sets of red rice series', exactly how much red rice note will occupy is a question mark. I'm afraid that clearing the inventory of Hongmi generation is the real purpose.
Therefore, millet is not terrible, but the whole industry is centered on millet, living in the shadow of millet. When low price becomes the only weight of competition, the whole domestic mobile phone industry may return to the era when Shanzhai prevailed, but the participants this time are not small workshops of Huaqiangbei, but the giants with 10 billion yuan. After all, Xiaomi is the pioneer of the times or the executioner of chaotic social order. If Chinese manufacturers continue to carry out large-scale fighting in the field of 1000 yuan, they will only get a piece of the domestic market. How can they compete with international brands such as Samsung and apple, so it's time for Xiaomi to stop. Don't let the whole China fall into the wave of crazy rush buying! Xiaomi's successful model is not suitable for every brand. In a word, Xiaomi's successful model cannot be copied!