First of all, let's review the events exposed in the previous 315 party, and then you can basically judge what will be exposed in this year's 315 party and what is the theme of this year's 315 party by combining with the hot news events in the past six months. Of course, we need to exclude some other factors, so we can only talk about the accuracy rate of 60%.
1、 Summary of exposure list of 315 parties over the years
01. McDonald's
Exposure time: 2012
Reason for exposure: McDonald's replaced old products with new ones
Follow up: McDonald's used Weibo to respond quickly and apologized, saying it would investigate immediately.
02. China Telecom
Exposure time: 2012
Reason for exposure: China Telecom is exposed to sell information channel by mass spam SMS
Follow up: China Telecom responded that it has investigated and dealt with the grass-roots enterprises that violate the relevant regulations of the group company and will carry out self inspection and self correction within the whole group.
03. Apple
Exposure time: 2013
Reason for exposure: Apple implements different after-sales policies in China compared with developed countries, and double standards are suspected of discrimination
Follow up: cook sent an apology letter and promised to improve the repair policy, providing a concise and clear explanation of the repair and warranty policy on Apple's official website. So far, this incident has not affected the sales of Apple products.
04. Netease email
Exposure time: 2013
Reason for exposure: Netease can see users' email content to analyze users' habits and send accurate advertisements
Follow up: Netease e-mail responded that "there is no possibility for any individual to participate in prying into users' privacy.". At the opening after the incident, Netease's share price fell by more than 5%.
05. Nikon
Exposure time: 2014
Reason for exposure: black spots on Nikon's exposed lens put the blame on haze
Follow up: Nikon overhauled the D600 camera free of charge, and provided service for users to replace new products in accordance with China's three guarantees law. Meanwhile, it announced that the D600 had been removed from shelves nationwide.
06. Datang Gaohong
Exposure time: 2014
Exposure reason: Datang's Gaohong and other companies have the problem of implanting malicious programs into smart phones, which will not only cause malicious fee deduction, but also disclose users' personal information.
Follow up: Datang Gaohong's response: the products promoted by the well-known mobile Internet manufacturers in the mobile application industry have never spread any malicious software such as fee sucking. Afterwards, the company transformed and built Datang Gaohong scientific research and industrial development base project.
07. China Mobile
Exposure time: 2015
Reason for exposure: Mobile provides all kinds of support for harassing calls
Follow up: China Mobile responded that the false calls seriously violated the rights and interests of consumers, and has instructed Tietong, Guangdong Mobile and Shanghai Mobile to conduct a serious inspection, and will seriously deal with them according to the inspection results. At the same time, China Mobile said that it will further improve the relevant management system, continuously optimize the interception rules and system performance, and strive to create a safe and secure consumption environment for consumers.
Are you hungry
Exposure time: 2016
Exposure reason: 'hungry' startles black heart workshop
Follow up: "hungry" continuous voice, and said it will launch a series of rectification measures. After the media visit found that the problem of black workshop still exists.
09. Che Yi Pai
Exposure time: 2016
Exposure reasons: second hand car trading scam, car easy to shoot platform, buyers and sellers price is inconsistent
Follow up: cheyipai said in response, "cheyipai didn't clearly inform the seller that we did make mistakes and need to correct them in time. We solemnly apologize. 'at the same time, we have publicized the charging details of cheyipai on the homepage of the website, and the charging standards and principles are also completely open. In addition, the charging details of Cheyi Pai will be publicized on the home page of the website, and the charging standards and principles will be fully open.
10. Taobao
Exposure time: 2016
Exposure reason: Taobao platform store brush list exposed
Follow up: Taobao responded overnight, thanking CCTV for exposing the black industry of Internet bill brushing, hoping to join hands with relevant departments to strengthen supervision.
11. Interactive Encyclopedia
Exposure time: 2017
Follow up: Interactive Encyclopedia becomes the biggest rubbish station of false advertising
Countermeasures: Interactive Encyclopedia apologized through microblog, and said it would upgrade the entry content audit standards, and remove the unqualified entries and advertisements.
12. Nike
Exposure time: 2017
Reason for exposure: nike air cushion shoes have no air cushion, and the company refuses to compensate
Follow up: with the fermentation of the incident, as well as the investigation and enforcement by law enforcement agencies, Nike commercial (China) Co., Ltd., a Chinese subsidiary of Nike group, finally issued a statement saying that it apologized to consumers.
13. Public
Exposure time: 2018
Reason for exposure: Volkswagen's 2017 Touareg engine is flooded, and it is difficult for consumers to protect their rights
Follow up: Volkswagen China announced the recall of some imported Touareg. Volkswagen (China) Sales Co., Ltd. filed the recall plan with AQSIQ.