Original title: female gamers reach 300 million, and the market scale exceeds 10 billion
When you think the game is not serious, the game has become an industry with a broad market. According to the report of China's game industry in 2019, the actual sales revenue of China's game industry will exceed 100 billion in 2019. From the crowd point of view, the number of female gamers has reached 300 million, close to the number of male players!
According to the report on China's game industry in 2019, the number of game users in China will reach 640 million in 2019, with a year-on-year growth rate of 2.5%; the actual sales revenue of the game market is 230.88 billion yuan, with a year-on-year growth of 7.7%. Among them, 300 million female players and 52.68 billion marketing revenue.
"China's game industry report 2019" also shows that the overall growth of the game market mainly comes from mobile games when the number of users does not increase significantly. In 2019, the marketing revenue of mobile games will reach 158.11 billion yuan, with a year-on-year increase of 18.0%. But the corresponding is, the client side game, the website game marketing income both drops.
As soon as the above-mentioned report was published, public opinion exclaimed that "female players hold up half the sky of Chinese Games" and "her power in the game world". In fact, Xiaobian doesn't think it's necessary to make such a fuss. After all, the game is not restricted to men. Instead of focusing on the gender of players, it's better to focus on how female players will change the game industry.