On November 1, according to foreign media reports, when Huawei, Samsung and other competitors successively launched 5g smart phones, apple failed to catch 5g's first bus for various reasons, and the iPhone 11 series that did not support 5g was not very good after being launched. However, from the perspective of financial reports, the market performance of the new iPhone is not bad.
On Wednesday, local time, Apple released its financial report for the fourth quarter of fiscal 2019, which showed that iPhone revenue of 33.362 billion yuan still contributed more than half of Apple's revenue, accounting for 52.1% of Apple's $64.04 billion revenue in the fourth quarter of fiscal 2019 as of September 28.
The fourth quarter ended Sept. 28, the first quarter of the iPhone 11 series, also shows the performance of the new iPhone in the market when compared with the same period of the previous fiscal year.
In the third quarter of fiscal 2019, the fiscal quarter ending June 29, iPhone revenue was $25.986 billion, accounting for 48.3% of Apple's revenue, according to Apple's previous financial statements.
Compared with the third quarter, iPhone revenue in the fourth quarter increased by $7.376 billion, 28.38% month on month, which means that after the launch of the iPhone 11 series, the market performance of the iPhone is significantly better than the previous quarter.
However, the iPhone 11, which failed to catch up with the 5g wave this year, has not contributed as much to Apple's financial statements as last year's iPhone XS series.
In the fourth quarter of fiscal 2018, iPhone brought us $37.185 billion in revenue to apple, which contributed 59% of the total revenue of apple in that quarter. Both the scale and proportion of revenue were higher than that in the fourth quarter of fiscal 2019, in which revenue was 11.5% higher.
However, since the first fiscal quarter of 2019, Apple has not announced the specific sales volume of hardware products such as iPhones in each quarter, so it is not known the specific sales volume of iPhones in the fourth fiscal quarter at present, but in terms of the change of sales price, the starting price of iPhone 11 series is lower than that of iPhone XS series which began to be sold in September last year, so the sales volume may not be lower than that of iPhone XS series Last year's fourth quarter was much lower.