Original title: Apple's sales in China have dropped by 35.4%. There are three reasons for the sharp drop in Apple's sales in China
4hw.com.cn reported on December 14 that Apple's sales in China fell sharply. According to the latest report of analysts at Credit Suisse, an international investment bank, Apple's iPhone shipments in China fell 35.4% in November compared with last year.
Credit Suisse analysts said the total number of new iPhones shipped in China fell 7.4% year-on-year since Apple launched its new iPhone 11 series this year. Analysts said: 'we estimate that Apple's revenue in the Chinese market has fallen by more than 17.5 per cent in the past three months (September November). '
Apple's stock price fell 1% in pre IPO Trading on Thursday as a result of the adverse report.
Why Apple's sales in China have fallen sharply
The sharp decline in Apple's sales in China is not the beginning of the decline. The trend of Apple's sales decline in China has lasted for two months. There are three main reasons for the sharp drop in Apple's sales in China.
First, as the analyst pointed out in his report, fierce competition from Chinese mobile phone manufacturers is one of the reasons for Apple's decline in sales. Although Apple's iPhone 11 has been adjusted when it was released, and many e-commerce platforms have carried out a high amount of cash subsidy promotion policy, the performance price ratio of Apple's iPhone 11 series is still not comparable to that of domestic mobile phones.
Second, Apple's sales in China have been declining for two months, and this time point is relatively subtle. After experiencing the double 11 subsidy promotion boom, it can be said that it overdrafts too much consumer demand in advance. What should have been bought long ago, and what would not have been bought will not wait until now. The sharp drop in Apple's sales in China is also something that can be expected.
Finally, 5g is still the iPhone 11's hard injury. Although 5g network and 5g applications have not reached a high level of popularity, there are also large data showing that China's 5g mobile phone shipment is now rising rapidly. Especially in the domestic mobile phone launched within 2000 yuan 5g mobile phone, 5g is no longer a noble pronoun.