Original title: CCTV news enters station B: after learning platform, young people pursue news in station B
On December 8, Zhu Guangquan, a well-known CCTV anchor, released a video on the official account of CCTV news station B, announcing to the users of station B that CCTV news officially entered station B.
In fact, mainstream news media and government agencies are entering station B. In addition to CCTV's media matrix, including observer network, global times, China Daily, many local Communist Youth League and other institutions have already settled in station B. Among them, there are also well-known up owners with millions of fans, such as the Central Committee of the Communist Youth League, the video studio and the central video.
In recent years, more and more mainstream media and government agencies choose the network platform as an important propaganda position. There are many successful cases in these explorations, such as CCTV. CCTV is popular among netizens for its close to real life and keeping pace with the times. For example, many columns such as "anchorperson's talk" and "Kanghui vlog" have attracted numerous fans on station B. many famous scenes and golden sentences have been created by word of mouth among netizens, such as the "resentful wife mentality" used by the US side in commenting on Sino US relations, and "I don't want you to feel, I want to feel" and so on.
Last year, Zhu Guangquan, who became popular on social media because of his witty rhyme and contrast with sign language announcers, is the epitome of CCTV's efforts to innovate the form of news reporting. At the end of last year, CCTV launched the first CCTV news expression package with Zhu Guangquan's personal image.
It is no accident that CCTV actively embraces young people. According to Li Ni, vice chairman and COO of station B, generation Z will contribute 62% of China's online entertainment market consumption by 2020. Young people with creative ability and expression desire are important disseminators of mainstream news information, and even become content producers of secondary creation.
Serious news is also a priority for young people. By 2020, the first group of post-90s will be 30 years old and become the mainstay of society; and the post-00s who grow up with social media are close to the 20-year-old mark and will enter the society soon. Their willingness to understand current affairs and economic news concerning their own interests and international affairs is increasing. Only in the past, there were contradictions between young people and mainstream news in terms of language form and viewing habits. To further solve this contradiction is the reason why mainstream media and government agencies choose station B.
In the impression of many people, video platform users seem to be naturally resistant to long video. When entering the video platform, news organizations will even deliberately control the length of content, inevitably sacrificing a part of news themes and professionalism. However, taking the CCTV news program "the soul of experts from the medical insurance bureau haggling, business representatives crying on the spot" as an example, CCTV news uploaded a 40 second news clip in station B, and then uploaded a full version of the medical insurance negotiation news for 15 minutes due to the strong demand of users. After that, the number of videos played quickly exceeded 850000, and thousands of comments and barrages were harvested.
The seemingly inescapable differences were bridged in station B. This is because of the high knowledge literacy users and harmonious community atmosphere of station B, which makes the demand for content of station B community is not simple and one-sided entertainment. Compared with other platforms, their demand for valuable and tonal content is huge, diversified and more tolerant.
Website B users' demand for high-quality serious news is the same as the pursuit of learning content.
In the first half of this year, the saying that "station B is the world's largest learning platform" spread widely on the Internet. According to the data of station B, 20.27 million people will study in station B in 2019, which is more than twice the number of students in the college entrance examination. The learning live broadcast called 'study with me' by users of station B has been promoted to the category with the longest duration of live broadcast in station B.
News, like physics, law and linguistics, is a part of learning content. It is an important way for young users of station B to understand the world and participate in public affairs. Station B also provides a great learning atmosphere for the news users. China one belt, one road one belt, one road, the Chinese TV station, France, the Chinese: 300: the French: the &hellip: &hellip: China: the Air France of the two carriers: Ding Yifan, a researcher at the World Development Institute of the State Council Development Research Center, through the Paris Summit, the purpose of the policy and the change of attitude of the major European countries.
Bullet screen and comments have made a deeper excavation of the video content. Users with economic background supplement the background of European industrial decline -- the history of industrial policy development, and popularize the collision of Keynesianism and Hayek doctrine in the West. Just like the user said in the barrage, "look, mom, I'm chasing news at station B.". In the future, station B may become an important bridge for the mainstream news media and government agencies to communicate with young people.