Original title: nearly half of Chinese Apple users switch to Android when they change their phones, Huawei is the first choice
4hw.com.cn on December 4, according to foreign media reports, Maxim group, an American investment bank, pointed out that Apple was facing a decline in iPhone product retention rate, saying that a survey conducted by it had "enhanced confidence" in the sales rating.
In a note to customers, nehal chokshi, an analyst at Maxim group, pointed out that "the survey data shows that the number of iPhone users is rising, which is worrying.". According to maxim, the churn rate has risen from 5% to 9% in terms of installed users. Meanwhile, Apple's inflow rate was 7%, down from 13% in 2017.
Just early last month, a report released by Consumer Research Corporation (CIRP) also pointed to the decline in Apple's user retention rate. Josh lowitz, CIRP's partner and co-founder, said: 'Apple's increase in the number of iPhones installed in the U.S. was the lowest in a single quarter in six years, with quarterly and annual growth rates slowing to the lowest levels since data were available in 2012. '
In China, monitoring data from quest mobile, a data analysis company, also shows that Apple users' loyalty has declined this year. In the first half of 2019, about 46% of IOS users choose to join the Android camp when they change their phones, an increase of 2.8% over the same period last year. Among them, 27.8% of Apple users chose Huawei when they changed their phones.
In recent years, the global smartphone market has been relatively weak due to factors such as the decline in the frequency of phone replacement. Apple's sales of mobile phones have declined significantly. IDC, a data research firm, said in its forecast this year that 2019 will be a 'challenging year' for apple. According to its forecast, due to market maturity and lack of 5g equipment, Apple's global shipment will drop to 177.9 million units this year, down 14.8% year-on-year.
According to IDC data, in the third quarter of 2019, the global shipment of Apple mobile phones was 46.6 million, a year-on-year decrease of 0.6%, and its share in the global smartphone market was 13%. Compared with the negative growth rate of - 30.2% in the first quarter and - 18.2% in the second quarter, the decline of Apple mobile phone shipment in the third quarter has narrowed.
Although Apple's mobile phones have not sold so well in the past two years, Apple's other products, such as tablet computers and wearable devices such as smart watches and smart headsets, are still doing well.
Apple is the world's largest tablet maker. According to data released by strategy analytics, a data analysis company, in the third quarter of 2019, a total of 10.1 million iPads were shipped, which achieved a 4% year-on-year growth despite a 4% overall decline in global market sales. At present, the global market share is 26.5%.
In addition, apple is also the world's largest wearable device manufacturer. According to IDC data, apple shipped 12.8 million wearable devices in the first quarter of 2019, up 49.5% year-on-year, and its global market share was 25.8%.
In the field of smart watches, according to strategy analytics, a data analysis company, in the third quarter of 2019, apple shipped 6.8 million smart watches worldwide, up 51% year-on-year, and its current global market share reached 47.9%.
In addition to smart watches, Apple's headphones are also selling well. The global market share of Apple's true wireless Bluetooth headset (TWS) also reached 45% in the third quarter of 2019, according to research firm counterpoint.
Apple's new TWS headset airpods pro, released in October, has been popular since its launch. According to the Japanese economic news on November 27, Apple has asked the earphone manufacturer Ritsu to increase the monthly production of airpods pro to 2 million. In addition, Apple has asked Hitachi precision and its Chinese counterpart, GoerTek, to expand production of low-cost airpods at its Vietnam plant.