Original title: Survey: average monthly expenditure of college students in 2019 is 1197 yuan, accounting for the highest proportion of image consumption
4hw.com.cn recently, according to the "data on consumption and financial management of 2019 college students" released by Mycos Research Institute, in 2019, the average monthly expenditure of Chinese college students (excluding tuition fees, travel expenses between family and school) reached 1197 yuan, of which image consumption accounted for the highest proportion (62%), followed by social entertainment consumption and learning consumption.
The average monthly consumption of college students is 1197 yuan
'double 11 'costs 1012 yuan per capita
This survey data is written by the third-party education quality evaluation agency Mycos Research Institute. The data is based on the survey of College Students' consumption and financial management concept in 2019, and a total of 3417 valid answers are collected.
According to the survey data, in 2019, the average monthly expenditure of college students is 1197 yuan (excluding tuition fees, travel expenses between family and school). During the "double 11" period in 2019, the average cost of college students is 1012 yuan.
So, where do college students spend their living expenses? The data show that, in addition to the basic food expenses, image consumption including shoes, clothing, jewelry, cosmetics, beauty salons, etc., has become the highest choice among college students among the top three in the total monthly consumption proportion, accounting for 62%.
Secondly, social and entertainment consumption, including love, parties, tourism, watching movies and other activities, accounted for 51%, while the consumption on learning ranked third, accounting for 50%.
From the consideration of shopping, college students are price sensitive group. According to the data, 69% of college students mainly consider price, followed by quality (60%) and function (50%).
17% of college students don't have enough living expenses
Over 9 pairs of living expenses
Where does the living expenses of college students come from? Will they use their living expenses in a planned way?
According to the data, the living expenses of college students are mainly provided by their parents or relatives (70%), followed by part-time jobs or entrepreneurship (56%).
For their own living expenses, 53% of the surveyed students think that the living expenses can meet the needs and have a balance. 30% of the students' living expenses just meet the needs. At the same time, the data shows that 93% of students plan and arrange the use of living expenses. Investigation and analysis: "on the one hand, the living expenses of college students are relatively comfortable, on the other hand, they may also be due to their careful calculation of living expenses. '
In addition, 17% of college students think the cost of living is not enough. Among them, 14% of college students think that the living expenses are not enough occasionally, and 3% think that the living expenses are often insufficient. When the cost of living can not meet the needs, 55% of college students will choose to seek help from their parents and relatives. 27% chose to give up consumption.
Nearly 40% of college students choose credit consumption or installment payment
When the cost of living is not enough, what will college students do?
Survey data show that 37% of college students will choose credit consumption or installment payment. Specifically, among the surveyed students, 66% of them use yu'ebao and other financial products for financial management, 44% of them choose traditional bank fixed deposit financing, and the proportion of stock (12%) and P2P online loan (5%) is low.
When college students choose financial products, the most important factor is income (71%), followed by risk (57%), and the third factor is the threshold of purchase amount (43%). Generally speaking, in terms of financial management, college students have limited money on hand, low risk-taking ability, and prefer stable financial management with low threshold. (end)