Although he is proud of his birthplace Baoding, as chairman of Great Wall Motors, Wei Jianjun still hopes to let Great Wall Motor Group grow into a multinational company.
It has been Wei Jianjun's wish for many years to set up a joint venture company. After several years of losing the joint venture opportunity with Jaguar Land Rover, Liang Liang automobile finally got his wish.
On November 29, the beam automobile project jointly invested by Great Wall Motors and BMW group was officially launched in Zhangjiagang. For the joint venture, this is another milestone after the signing of the joint venture agreement by both shareholders in 2018. In the future, the new joint venture plans to export products to other markets.
Under the big game of internationalization, Wei Jianjun finally dropped a piece.
Beam automobile is China's first joint venture automobile manufacturing project established by private automobile enterprises and multinational automobile enterprises, and it is also the first joint venture automobile manufacturing project implemented after the introduction of the stock ratio opening policy.
(Euler R1 / official of Great Wall Motors)
In addition, in August 2018, when the Euler brand was released, Great Wall Motors also released a new strategic plan for new energy. In the future, Great Wall Motors will launch four new energy vehicle platforms, including small pure electric vehicle platform, cross-border pure electric vehicle platform, compact pure electric vehicle platform (cooperating with BMW), medium and large plug-in hybrid vehicle platform, large pure electric vehicle platform and large fuel cell vehicle platform.
Based on the above planning, by 2025, Great Wall will launch 12 products including pure electric vehicles, plug-in hybrid electric vehicles and fuel cell vehicles, including two beam vehicle production models.
In terms of high-end, Great Wall Motors launched the high-end SUV brand wey in November 2016. The brand positioning is higher than the company's hot brand haver, and the cumulative sales volume in three years is more than 300000. In addition, Great Wall Motors also launched a new pickup brand Great Wall gun in August 2019. With its leading position in China's pickup market, Great Wall Motors hopes to take advantage of this opportunity to develop high-end products in this field.
In terms of internationalization, in November this year, wey released its internationalization plan: to enter the European market in 2021 and to enter the North American market in 2023. At the Great Wall gun brand press conference in August, Great Wall gun also said that it would 'aim at the global market' and 'face-to-face' with old-fashioned pickup manufacturers such as Toyota and Ford. At the beginning of this year, Great Wall Motors also formulated a global strategy for the haver brand.
Undoubtedly, Great Wall Motors will play an important role in the high-end and international layout of electric vehicles. Speaking at the launching ceremony of the project, Wei Jianjun said that the project will realize a new business model of 'joint research and development, made in China, and serving global customers'.
From the strategic position of beam automobile project in Wei Jianjun's game, Great Wall Motors will make every effort to push it forward in the right direction.
But after all, electric vehicles are a new market that has risen less than a decade ago. With the iteration of technology and the change of the market, although backed by Great Wall Motors and BMW Group, whether beam automobile can open up the situation still depends on many aspects.