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Media giant discovery releases its children's brand "curious DD dragon"

"Small explore big world" brand launch site

Qiu Huang, vice president and general manager of Greater China and South Korea, Wang Ning, director of digital business and marketing in Greater China and chief operating officer of discovery "curiosity DD dragon" project, and Tracey, video content editor in chief of curiosity DD dragon Trench and the core product team of curiosity DD dragon attended the event and gave a comprehensive introduction to "curiosity DD dragon" from the perspectives of brand concept and advantages, product logic and layout.

This conference also invited domestic authoritative scholars and experts, such as Wang Ligang, deputy director of the Science Popularization Committee of the Chinese Psychological Society, Hu Qingfen, Professor of Psychology Department of Beijing Normal University, Zhao Junxiao (warm mother) and Zhou Liwen (volume mother), etc. attended the conference, focusing on how to protect children's curiosity through keynote speeches, round table forums and special dialogues To explore how to help children develop the habit of exploring the unknown independently.

"Curious DD dragon": Discovery's new educational and entertainment solution for children

Preschool is the period when people's curiosity and exploration desire are most vigorous in their life. According to educational psychologist Susan Engel, the age at which children are most curious is 4 years old. At the press conference, many guests said that at the stage of 2-6 years old, it is more important to cultivate children's innate curiosity that children should actively explore the world, discover beauty, dare to try and think independently than knowledge learning. Qiu Huang, vice president and general manager of Greater China and South Korea

Qiu Huang, vice president of discovery media group and general manager of Greater China and South Korea, believes that the Discovery launch of 2-6-year-old children's education and entertainment brand has inherent content advantages. "Discovery was founded to satisfy curiosity and make a difference in people's lives." Through the wonderful reproduction of the real world, discovery will also arouse children's curiosity and desire for exploration, and ignite their enthusiasm for the world and their vision for the future. Wang Ning, director of digital business and marketing in Greater China and chief operating officer of discovery "curious DD dragon" project

Stem enlightening Video + exclusive toys to open the "journey of curiosity"

Digital business and marketing director and discovery, Greater China, discovery media group Wang Ning, chief operating officer of "curiosity DD dragon", said that with the good expectation of making children aged 2-6 years old become small explorers, this gathering of top content creation and product teams into the children's stem education and entertainment field is the first step for discovery to satisfy preschool children's curiosity and stimulate their desire for exploration. In the future, it will gradually expand through community operation and parent-child activities Business layout.

Wang Ning believes that forward-looking parents can try to break the boundaries between disciplines and skills, so that their children can continue to absorb nutrients in the wonderful real life and become a unique little explorer. The "curiosity Tour" launched this season contains 12 exploration themes. Through subscription membership, it provides "stem enlightenment Video + exclusive toys" product and service mode, giving children space for independent thinking, so that children can learn how to actively explore and understand the real world with the videos and theme toy sets they can touch. Tracey trench, chief editor of "curiosity Tour" video content of curiosity DD Dragon

Create high quality children's products

High quality content is only polished by the top team, which will play the greatest value. Tracey, chief screenwriter of discovery "curious DD dragon", is also an Emmy nominated senior Hollywood producer Trench introduced to the audience that "curiosity DD dragon" adopted very strict standards in video production: in terms of content, the expert team of Ivy League schools adopted the European Ofcom education standard, selected materials from 90000 hours of discovery high-quality content to create stem enlightenment video; in the presentation of the video, senior children's film editors and education expert group in Hollywood were responsible for the presentation of the video As a creative team.

Matching with stem inspiration video theme, "curiosity DD dragon" will provide 12 exploration theme toy sets to subscribers every year, so that children can become doers and creators in the hands-on and brain exploration.

According to Jiang Cheng, product director of "curiosity DD dragon", each toy in the exploration suit is developed and produced by selecting interesting and easily perceived parts from the video content, so that children can gradually strengthen their understanding of the real world and satisfy their curiosity at the level of perception, cognition and knowledge seeking. "Curiosity Tour" product exhibition and experience area

Discovery's future journey of "curious DD dragon"

Taking high-quality content as the core and satisfying curiosity as its mission, Discovery's entry into the field of children's stem education and entertainment is a natural result of combining its brand mission and advantages under the background of the times. To choose China as the first place of brand and product, discovery "curiosity DD dragon" also has its own consideration. Advocating education is a consistent tradition in China. Parents of the younger generation in China are more willing to try international educational ideas and methods.

At present, discovery "curiosity DD dragon" has been launched on wechat app. Parents can start the journey of curiosity by searching wechat and subscribing to membership. "Curiosity Tour" product exhibition

In the future, "curious DD dragon" will continue to enrich its product line and cultivate high-quality content. "Curiosity DD dragon" will also build a curiosity college, bringing together various big names to provide more experience and academic support for children's curiosity cultivation. At the same time, "curiosity DD dragon" flash store, curiosity tour summer and winter camp will also bring more rich and interesting exploration experience to children.