Sihai network

Don't fall behind! Platform premiere ends: e-commerce live broadcast becomes industry standard

With the popularity of various video platforms, live broadcasting has become an indispensable part of people's life and entertainment. It can provide more display platforms for people, meet different entertainment needs, and make more personalized customization platforms appear in people's vision.

With the traditional e-commerce traffic dividend period has passed, live + e-commerce become the next outlet of online retail, Taobao, Jingdong and other e-commerce platforms have launched live, live with goods seems to have become an integral part of e-commerce platform.

As a rising star, pinduoduo naturally does not want to lag behind. On the night of November 27, pinduoduo's first live show chose '10 billion brand subsidies' as the entrance to open its first live broadcast.

According to pinduoduo Q3 financial report, the number of active buyers of the platform reached 536.3 million annually, and the number of daily users of '10 billion subsidies' has exceeded the 100 million mark. That night, more than 100000 people watched the first live broadcast of the platform.

At present, Taobao, Jingdong and pinduoduo, the three major e-commerce giants in China, have all launched live broadcasting. It seems that "e-commerce + Live Broadcasting" has become the standard configuration in the industry, and the fierce traffic dispute among the major platforms will be upgraded again.