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Cook: Apple's goal is never to be the first to do its best

Mr. Cook said that Mr. jobs was actually there on the stage where the salesforce conference was held, where he had launched many products over the years. "I can feel him... Whenever I come here, he's there," Cook said, adding that there are many memories.

"The first thing people think about jobs is the products, the classic works of jobs, but for me, all I can think of is the little things in my work with him," cook recalled. He always came to my office to talk with me about the situation of the day before I left work that day. What I have is this simplest thing - friendship. I remember him rehearsing on this stage more than once, and he was the only one who could make the audience laugh when he was off topic.

Cook also mentioned Apple's strategic goal, "think different" has helped the company reposition in the past few years, which is still important to the company until now. "Apple's goal has never been to be the first, but to be the best. We just want to make the best products." because of this, apple can resist & lsquo; The temptation to pursue market share and other goals;.