As early as August 28, 2018, the State Administration of market supervision and administration and the State Tobacco Monopoly Administration issued the circular on banning the sale of electronic cigarettes to minors.
On October 31, China Tobacco released the notice on further protecting minors from electronic cigarettes, which once again pushed electronic cigarettes to the forefront of the wave.
As the substitute of traditional tobacco products such as cigarette, electronic cigarette is not only because of the safety and health risks (oil leakage and explosion) in the product design of manufacturers, but also because of the long-term harm to minors caused by the 'smoke' produced by the high-temperature gasification of cigarette oil. In addition, the quality of the shell and circuit board of the electronic cigarette is not limited by laws and regulations. For a long time, the market has been hearing about the damage caused by the electronic products.
The net red electronic cigarette brand 'Yue Xi' issued the official account in November 1st afternoon: "we do not serve minors." However, in August this year, techweb found in an actual visit that Yueke e-cigarettes marked the information that "minors are not allowed to smoke e-cigarettes". However, in online and offline "convenience bee" stores, minors can directly take their products and bypass the supervision of shop assistants through online payment or wechat code scanning payment.
In September, the "vulnerability" improved after techweb negotiated with convenience bee for many times. Its products were replaced by commodity boxes in offline stores, while identity authentication processes such as face recognition were added online.
Nowadays, the business of e-cigarettes has entered the vision of strengthening supervision. A large number of production and marketing means of e-cigarette brands need to be reviewed by the regulatory authorities. Perhaps after the issuance of the plan, those 'naked swimming' manufacturers who try to bypass supervision, abandon standard processes and serious sales channels will eventually emerge.