On November 1, according to the official news of Jingdong, on October 31, Jingxi, a social e-commerce platform of Jingdong, officially accessed the first level entrance of wechat, and consumers only need to click "wechat discovery shopping" to visit Jingxi. This also means that Jingxi has completed the strategic layout in the six mobile channels of wechat level I entrance, mobile QQ, Jingxi applet, Jingxi app, Jingxi m station and fan group.
Today is the first day of 11.11 in Jingdong. As the first business line to participate in the war, the sales volume of Jingxi exceeded 1 million in less than an hour; nearly 60 million goods were sold in the whole day, of which the direct supply order volume of the factory increased 16 times month on month. At the same time, the data shows that the new users of Jingxi account for 42% of the new users of the whole Jingdong station on that day, and the new users from the sinking emerging market of line 3-6 account for 74% of the new users of Jingxi on that day
According to the data, Jingxi is a new platform built by Jingdong this year, which is different from the existing scene and mode of Jingdong main station. It was officially launched on September 19, focusing on the sinking emerging market consumers. Through the high quality price comparison and rich social games, Jingxi and Jingdong main station realized the difference and complementarity of "people", "goods" and "market".
At present, Jingxi has laid out 100 industrial belts in China. It is reported that during the period of JD 11.11, from October 18 to October 30, Jingxi launched a special industrial belt special market every day to provide integrated marketing scheme for industrial belt, which connected more affordable factories with direct supply of good goods to the majority of users, driving the order volume of core manufacturers to increase 770 times on a month basis.
For the future development, Han Rui, vice president of Jingdong group and head of platform business center of Jingdong retail group, said that the test of Jingxi's success lies in how many new users it can help Jingdong main station to obtain in the sinking emerging market. Therefore, the user's reputation and retention are the key standards to verify the success. Judging from the feedback of "Jingxi day", users' recognition of Jingxi is relatively high. With the access of wechat level I entrance, in the future, Jingxi will achieve a wider coverage of consumers in sinking emerging markets.