On October 31, with the double 11 approaching, pinduoduo adjusted the price of the new iPhone 11 series again. After adjustment, the starting prices of iPhone 11, iPhone 11 pro and iPhone 11 Pro Max on the platform are 4899 yuan, 7399 yuan and 8099 yuan respectively.
Platform related information shows that the starting price of the iPhone 1164g is only 4899 yuan, 600 yuan cheaper than the official website guide price, and 100 yuan cheaper than the lowest price of other platforms; the starting price of the iPhone 11pro 256g is 8699 yuan, 1300 yuan cheaper than the official website guide price, and 200 yuan cheaper than the lowest price of other platforms.
The most favorable is the iPhone 11 Pro Max 256g version. The starting price of the platform coupon is only 9299 yuan, 1600 yuan cheaper than the guide price of the official website, with a decrease of nearly 15%, and 500 yuan cheaper than the lowest price of other platforms.
In addition, for the previous generation models, such as iPhone XR, iPhone XS, iPhone XS max, etc., the after sale price of pinduoduo's coupons is respectively 4099 yuan, 5499 yuan and 6699 yuan, which are lower than the price of guidance price on Apple's official website and other e-commerce platforms.
According to the data, pinduoduo has sold nearly 2 million iPhone products as of the end of September this year, driven by the "10 billion subsidy", making pinduoduo one of the top e-commerce platforms for Apple mobile phone sales.
Pinduoduo put forward the "10 billion subsidy" strategy in the first half of this year. The platform, together with many brands, provides 10 billion consumer subsidies to consumers. It makes a large profit for the 10000 hot products with the highest attention in the whole gateway, ensuring that the prices of the covered products are the lowest prices in the history of all channels. Due to its comprehensive coverage and unprecedented preferential policies, "10 billion subsidies" are deeply loved by consumers, and have been upgraded into a long-term strategy of the platform.
In this year's "double 11", pinduoduo doubled the coverage of "10 billion subsidies", providing unlimited consumption subsidies for more than 20000 most popular brand products on the whole network.
According to the relevant person in charge of pinduoduo digital 3C, during the promotion period, in addition to continuing to increase subsidies for new iPhone series products, the platform also included a number of popular models of Huawei, Xiaomi, oppo, vivo and other brands into the scope of subsidies, providing consumers with subsidies ranging from 200 to 500 yuan for each mobile phone, so as to meet the diversified needs of consumers.
At present, the "double 11" special venue of pinduoduo platform has been fully launched, and the slogan of Dajin is "no routine, no comparison, no deposit, etc.". According to the relevant person in charge of pinduoduo digital 3C, pinduoduo hopes to make "double 11" return to the nature of "big promotion", not to let consumers do math problems and suffer from hidden losses, but to directly present the most popular products to consumers at the lowest price. As the promotion is approaching, the platform will continue to add code on the basis of "10 billion subsidies", continuously launch more brand standards with the lowest price in the whole network, and create more benefits and fun for 483 million users.