Sihai network

300000 basketball creators earn more than 600 million yuan a year

Today, Su Hua, founder and CEO of fasthand technology, and Yao Ming, chairman of China Basketball Association and CBA League, jointly launched the fasthand basketball photosynthesis plan. Fasthand announced that it would work with CBA in content producer incentive, youth selection and training and other dimensions.

Su Hua, founder and CEO of fasthand technology, and Yao Ming, chairman of China Basketball Association and chairman of CBA League

The data shows that in the past year, the number of creators of fast hand basketball video has reached 1.5 million, the number of fans who pay attention to basketball creators has exceeded 100 million, the average daily exposure of basketball works has exceeded 160 million, more than 300000 basketball authors have earned income in fast hand, and the total income has exceeded 600 million yuan.

"In the next year, the fasthand basketball photosynthesis program will focus on high-quality creators and content in the basketball field, providing 5 billion exposure traffic support. Ma Hongbin, senior vice president of fasthand, said that as the official partner of CBA, fasthand will build a national basketball ecosystem with professional basketball and public basketball growing together.

At the meeting, fasthand also announced the launch of the "fasthand basketball photosynthetic plan". According to Han Xuxiang, the operation director of fasthand, in the "fasthand basketball photosynthetic plan", fasthand uses 5 billion traffic to boost the potential basketball creators and hot topic activities, and provides exclusive services and rich lines for sports fans, including exclusive identity logo, original protection strategy, content creation guidance, etc Online and offline activities help the creators of high-quality basketball videos grow into 'fast hand basketball talents', and help the creators release commercial value in various forms.

Specifically, fast hand will be promoted from four aspects:

First, high-quality players and content support. Fast hand will speed up the recruitment of basketball talents, basketball stars and club institutions. For the release of works in sports topic activities initiated by fast hand sports, the platform will boost high-quality works, and a single work can get up to 200000 exposure awards.

Second, list and topic operation. Every month, fasthand sports will provide 1 million extra traffic support to the original works ranking top 30 in comprehensive ranking and top 30 in label topic activities. In the official topic activity of weekly fast hand sports, the author who participates in the topic and ranks first in comprehensive score has the opportunity to become the next topic initiator.

Third, build CBA Basketball community. Basketball creators are encouraged to release CBA related topics, enhance the focus of CBA topics, release fast hand accounts with more than 80% verticality of CBA related content, have the opportunity to become "CBA cooperative journalists" with fast hand certification, and obtain 2 million special traffic support.

Fourth, build grassroots basketball games. In 2019, fasthand will create a grassroots basketball brand event - "fast basketball king", which will create a rising channel and world stage for the folk basketball fans. The basketball creators selected in the "fast basketball king" event will have the opportunity to appear in CBA, and can get tens of millions of flow exposure and high cash rewards.