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Xunlei chain, together with Huayang, released the "Magellan" blockchain digital marketing platform A

On November 1, Huayang joined hands with Xunlei chain to reshape the digital marketing ecology with blockchain, and launched a new user value realization platform - "Magellan CVP (consumer value platform)" based on blockchain technology in Beijing. At present, Anta, multi-point dmall and Maoyan will become the first batch of brand customers to access the platform; after integration with the brand member system, the platform will gradually open to consumers for registration in the near future.

Su Tong, chairman of the founder of Huayang Lianzhong, sun Xiaobin, CTO of onething technology, senior vice president of Xunlei, Tian Hao, vice president of dmall, Bai Wenjuan, vice president of cat eye, Zhang Jun, CTO of Huayang Lianzhong, pan Jianxin, chief press officer of Huayang Lianzhong, etc. attended the release ceremony. Recently, during the 18th collective learning of the Political Bureau of the CPC Central Committee, the central leadership stressed that the integrated application of blockchain technology plays an important role in technological innovation and industrial transformation. We need to increase investment and accelerate the development of blockchain technology and industrial innovation.

Su Tong, founder and chairman of Huayang Lianzhong

As early as a year and a half ago, Huayang Lianzhong started to develop "Magellan" platform based on blockchain technology together with Xunlei chain. In his speech at the launching ceremony, Su Tongtong, chairman of the founder of Huayang Lianzhong, briefly introduced the operation mode and business concept of the platform for the guests present. "Magellan" is the user value management and transaction for brand private user management and operation Platform: after the brand owner accesses the Magellan alliance platform, the activity of private domain members of the brand will be significantly enhanced through a unified and universal point exchange and preferential system, and new customers can be obtained from the alliance platform with high efficiency and high cost performance, so as to continuously introduce living water to the private domain of the brand and strengthen the operation efficiency and sustainability of the private domain of the brand. For consumers, they can enjoy one-stop point exchange, value-added experience acquisition, self consumption expression and social interaction. In the decentralized social marketing era, everyone has the opportunity to become a brand ambassador and realize the realization of consumption value.

Sun Xiaobin, CTO of Webstar technology, senior vice president of xunlei

Like Magellan, the marketing platform that unites such heavyweight enterprises as Huayang Lianzhong, Anta, multipoint dmall, and Maoyan, the daily average processing data volume is very large, which is hundreds of millions or billions less, and these data often need instantaneous confirmation in the transmission process, which requires high performance of the underlying blockchain platform. Dr. Zhang Jun, CTO of Huayang Lianzhong, said: 'Huayang Lianzhong attaches great importance to performance issues when seeking blockchain technology partners. If the traditional public chain is a single lane, then the technology of Xunlei chain is equivalent to a two-way eight Lane expressway, so a powerful technology with efficiency and reliability is the most fundamental reason for Huayang Lianzhong to choose Xunlei chain. 'it is understood that thunderbolt chain's innovative isomorphic Multi Chain Framework Technology and unique consensus algorithm have realized the processing capacity of one million times / second and second level confirmation, which is far ahead of other main chain platforms. Its perfect data protection mechanism and rich blockchain application experience are enough to provide expert technical support and services for Magellan platform, greatly reducing the difficulty of business chain.

Nowadays, brand customers are facing the problem of soaring customer acquisition cost. Magellan platform can help brands to clarify consumer value, realize non competitive cross-border new user response between brands, create quantifiable return on user investment, and help brand customers achieve more efficient new user growth through the connection of consumer information, which is also their first choice Batch access to Magellan platform is one of the important reasons.

In the future, 'Magellan' platform will help brands and users to achieve multi-point connection, build user centered value chain, user value life cycle management, and improve the stickiness of effective consumer groups; help brands to achieve low-cost customer acquisition and traceability investment for private users, improve marketing and operation efficiency, and help enterprises to improve their sustainable profitability. Disclaimer: techweb.com.cn is a public welfare and sharing network platform, which aims to provide the public with rich information, serve the public, neither declare nor guarantee the validity, correctness and reliability of its content, nor make suggestions for your investment; digital currency investment has great risks and unpredictability, and we do not encourage any form of investment behavior. The shared information published by the website comes from the Internet. The investment behavior of users due to sharing information has nothing to do with techweb.