Sihai network

Online social product "sound wave" of Netease: voice group chat, reward, anonymous social networking

According to Tencent technology's product Hunter news, kuchuan data shows that Netease launched a social software 'Sonic'.

Sonic developer is Netease (Hangzhou) network Co., Ltd., which launched version 0.0.1 on November 12. Currently, it can only be downloaded in the oppo Android App store.

Through the experience of product Hunter (ID: qqchangpin), sonic is a stranger social software that focuses on voice dating. After login, users can choose to enter different voice rooms for interactive social interaction. At present, the product is still in the initial stage, and some functions are not stable.

Specifically, the core functions of sound wave are:

First, join or build a multi person chat room. The "recommend" interface on the sound home page will recommend 6 voice rooms for users, and the "sound hall" will display all current voice rooms. Due to the small number of rooms in the initial stage of the product, the room recommendation logic has not been seen.

Each voice room has one homeowner and eight wheat seats. After entering the room, users can freely apply for wheat or interact with words.

Users can also build their own voice room, but they can only create it after real name authentication. After creation, you can view it in my room.

Second, gifts. Users can present presents to the owner or other users in the voice room. The room has a 'contribution list' based on the weekly user gift data and a 'Charm list' based on the weekly user gift data.

Reward gifts need to be purchased with 'wave currency'. Users can recharge wave currency in 'my wallet'. Due to the testing stage of the product, the current recharge amount of all quantities of Bo currency is 0.01 yuan.

At the same time, the user's personal level will also be improved according to the user's consumption situation. Different levels have different level icons. In addition to cool level icons, high-level users can also be among the best in the audience list of voice room.

Third, social anonymity. Users can start private chat with other users and become fans of other users after paying attention to them. Both parties can become friends by paying attention to each other. Users can view friends, followers and fans in the message interface. At the same time, users can invite fans to enter their voice room.

In the context of the successive layout of major giants and increasingly fierce competition in the social field, Netease online 'Sonic' began to explore the voice social field. At present, there are a large number of stranger social products that mainly focus on voice dating in the market, including popular products such as voice encounter and squeak.

YY also launched a product this year to 'chase' the layout of voice social networking. 'chase' will guide users to select relevant voice rooms for 1-to-1 matching chat according to user interest areas. Although "sonic" mainly talks with many people, there is a lack of user guidance.

There are many ways to play in the multi-person chat room, such as multi-person chat + game interaction, multi-person chat + live broadcast of the event, multi-person chat + PIA play, etc. the vertical fields are different, and the products of each play method are different.

According to the current experience, "sonic" adopts the mode of multi person pure language chat + audience, and there is no outstanding innovation and change in the core function. At the same time, the playing method is relatively simple, lacking vertical field and user guidance. However, as the product is still in the testing stage, it can still be expected.

Whether Netease can stand firm in the social field with the help of voice social interaction, it needs to see how the 'sound wave' can amplify.