Suning announced that during November 1-11, Suning e-commerce launched 100 sets of Evergrande special offers online every day. Among the total 1111 suites, school district houses, subway houses and other scarce houses are involved. So far, Suning has officially joined the e-commerce platform real estate sales "Three Kingdoms killing".
With the help of the double 11 national carnival, Suning, together with Evergrande, has opened a new mode of real estate sales on domestic e-commerce platforms, selling 'special houses', with a maximum discount of 2 million. Suning e-commerce will launch 100 special offers every day from November 1. In 11 days, Suning e-commerce and Evergrande launched a total of 1111 sets of special houses, covering many first-line and second-line core cities, including school district houses, subway houses and other scarce high-quality houses. Among the 1111 Suites sold, there are many existing rooms that can be checked in.
During the double 11 period, consumers can browse the special houses in the official flagship store of Evergrande of Suning e-commerce Co., Ltd., and purchase the special houses at one purchase price by means of "seckill deposit" and "99 yuan intention earnest money". This year, Suning, which promotes the revolution of time, labor, money and heart saving experience, has always focused on the user experience, simplified the process of buying houses, saved the time of bargaining for the buyers, and directly given the base price. The one-step price is not a toss. From price to experience, Suning enjoys a unique double ten one.
According to the person in charge of Suning e-commerce platform, consumers who have successfully purchased Evergrande's houses can also draw a Suning home appliance package with a minimum price of 5000 yuan and a maximum price of 20000 yuan through Suning e-commerce on November 20, so as to achieve "everyone has a prize" and buy houses and send home appliances.
This year, the e-commerce platform has become a hot spot in the double 11. Suning's joining in the "Three Kingdoms killing" was a natural move. In 2019, with Suning's acquisition of Wanda Department store and Carrefour China and more than 13000 offline stores, Suning has truly realized the full channel and full scene layout. Online, there are Suning e-shopping main station, Suning Pingou, Suning supermarket, Suning small store app and other traffic entry matrix, as well as PP sports, PP video and other content services. Offline, there are scene Internet formats such as Suning e-shopping, Suning e-shopping Plaza, Carrefour China, Suning small store, Suning fresh, Suning red child, retail cloud, Suning Jiwu, Suning Movie City, etc.
In Suning's multi format deployment and multi-level network layout, the real estate field has long been involved. Suning's real estate group covers five areas: commercial real estate, residential real estate, technological real estate, tourism real estate and logistics industrial real estate. Suning retail group launched the real estate trading platform Suning Youfang last year. It can be said that Suning can build and sell houses. Suning and Evergrande, both of the world's top 500 companies, have signed a strategic cooperation agreement many years ago, which is also a natural fit.
Suning, together with Evergrande, sells houses on e-commerce platforms. In the double 11 war of "four wars", the scene attraction of the two strategic partners will lead to unprecedented new changes in the double 11.