On November 11, according to the official data released by mushroom street, Gmv, the core category including cosmetics and women's wear, showed a three digit growth trend as of 12:00 p.m. on November 11. Among them, cosmetics, boyfriend, food and other categories increased by more than 300%. Live broadcast has played a significant role in promoting the growth and category expansion of Gmv in all categories of mushroom Street on the 11th of this year.
It is reported that in this year's double 11, mushroom Street will take "11 & bull; 11" as the core, and the anchor will help you select "as the core, define" double 11 "as" live Carnival ", and" bring goods with people "as the means, recommend fashion goods for users through official channels, star recommendation, red man list, variety live broadcast and other forms, to create the first double 11 Carnival in the live broadcast industry.
In addition, mushroom street said that this year's double 11, it plans to give consumers a billion yuan discount. As for the issue of delivery, mushujie said that during the double 11 period, mushujie will supervise the delivery of goods to the merchants within a limited time, and the merchants must deliver goods within seven days, and the merchants must have clear information about receiving goods within 48 hours after the delivery.