Original title: 'mildewed' Tyler & middot; swift takes part in this year's tmall double 11 carnival night
The news that Taylor & Middleton swift, the "mouldy" Taylor, participated in this year's tmall's "double 11" carnival night attracted the attention of foreign media. "She will become the biggest star of the double 11 event in more than ten years," Bloomberg said Tuesday.
Swift is a frequent commercial performer sponsored by large enterprises. In July this year, she was also one of the main performers of prime Day Concert hosted by Amazon, an American e-commerce platform. Compared with Hollywood stars who come to China 'roadshow' one after another, there are not many famous singers from Europe and America who come to China to sing. Last year's "double 11" carnival night, American pop star Maria & Middleton; Kelly performed two of her own classic songs; in 2017, Oscar winning actress Nicole & Middleton; Kidman and domestic stars such as Ma Yun, Wu Jing, and Donnie Yen came on stage to interact. In addition, Hollywood actress Scarlett & middot; Johnson, Vermeer supermodel Miranda & middot; Ke'er, British singer Jessie J, as well as sports players such as Beckham, Kobe Bryant and Sharapova also participated. According to Hollywood Reporter, a number of American sports and entertainment professionals have participated in Alibaba's events in the past few years to build their brands among Chinese consumers.
In the United States, where the business and entertainment industry are highly developed, there are many examples of stars as big brand activity platforms. In 2012, singer Rihanna pressed the Christmas tree switch for a business center and charged $8 million for the entrance fee, becoming a hot topic of the year in the United States. The most representative of the "platform promotion" is the "Victoria's Secret" underwear fashion show held at the end of each year. The organizers usually invite a number of high-profile artists to perform. In addition to large-scale business activities, wealthy European and American tycoons will also spend a lot of money to invite stars to their private parties. In 2017, a rich Russian invited Lady Gaga to sing for her children's wedding at a price of more than $2 million. Beyonce also sang at a private New Year's party at a price of $1 million for five songs.
In addition, celebrities like to integrate their influence with new media to 'generate income'. On the U.S. website omaze, celebrities can auction 'opportunities to get in touch with themselves', such as special permission for singers to enter the backstage of concerts, and opportunities for athletes to train with themselves. Most of the proceeds from the auction will be donated to charity organizations, which is also regarded as one of the ways stars engage in charity. Masterclass, another website, mainly focuses on "star teaching". We invite the sports stars to set up online courses related to their majors on the website to teach successful experience. Users can learn to dance with Arthur boy, sing with Christina & middot; Aguilera, and play tennis with little Williams.