Sihai network

Jingdong released the double 11 first battle report: the sales volume of mobile phone category excee

On November 1, Jingdong announced the first battle report of 11.11 global good things Festival today. According to the search data of the whole platform, iPhone 11, Huawei mate 30 and airpodspro have become the three commodities with the highest consumer attention.

Specifically, in terms of household appliances, 65 inch large screen TVs sold more than 10000 sets in 20 seconds, and the turnover of Dyson hair dryer increased by more than 200% year on year; the turnover of Jingpin household appliances with c2m reverse customization accounted for more than 15% of the total turnover of Jingdong household appliances.

In terms of digital products, the data shows that the sales volume of notebook computers in five minutes is more than 90000, the sales volume of half-hour notebook computers is 181% higher than that of last year, the sales volume of smart watches is 424% higher than that of last year, the sales volume of AI smart speakers is 20 times higher than that of last year, the sales volume of wireless mechanical keyboard is 301% higher than that of last year, and the sales volume of domestic printers is 4.5 times higher than that of last year.

In terms of mobile phones, the 18 second sales volume of Jingdong mobile phone category exceeded 10000 sets, and the sales volume of 5g mobile phones in an hour was 10 times of the daily average in October. The sales volume of Yijia, oppo and vivo increased by more than three times over the same period of last year. Jingdong's products of reading mobile phones and game mobile phones built through c2m mode only cost 6 minutes and 30 seconds, with a turnover of more than 10 million yuan.

At the same time, 10 minutes after the opening of Jingdong supermarket at 0 o'clock, the turnover of dry food, alcohol, cleaning and pets increased by 6 times over the same period last year. In terms of category, the turnover in the first 30 minutes of milk and tea category is 7 times of that in the same period of last year; the overall turnover in the first 10 minutes of mother and infant category is 340% higher than that in the same period of last year, among which the turnover in toy category is 6 times higher than that in the same period of last year, the turnover in urine pants category is 420% higher than that in the same period of last year, the turnover in lathe category is 400% higher than that in the same period of last year, and the turnover in milk powder category is 300% higher. From a single brand point of view, three squirrels once again led the brand list. The turnover in the first 10 minutes was 15 times that of the same period last year, and the turnover in Wuliangye in 8 minutes exceeded that of the whole day last year.

In terms of fresh food, in the first 30 minutes, the turnover of fresh food in Jingdong increased nearly 6.5 times year on year. Among them, the turnover of Kiwifruit in Jiapei New Zealand increased nearly 13 times year-on-year, 300000 eggs were sold, and 30 tons of kiwifruit were sold half an hour later.

In addition, in terms of book sales, in the first 30 minutes, the sales volume of mathematics books for postgraduate entrance examination increased by 20 times over the same period last year. From the overall data of JD books, learning books are still the most popular. The sales volume of foreign language learning books after the opening 15 minutes increased 15 times year-on-year, and the sales volume of JD education after the opening 3 minutes increased 8 times year-on-year.